Ferrari's Luce is the embodiment of today's Silicon Valley hardware teams trying to control the high-end brand: applying the precise, high-end perception from consumer electronics to a brand, focusing more on product stories than brand stories, with implementation solutions that are more about finishing than the internal core structure/working principles. So you'll see things like 2.3 tons not being important but the air vents must make a clicking sound when twisted by hand, the wipers are mounted on both sides of the windshield like a heavy truck but they serve to achieve a lower drag coefficient, and so on.

The weird thing is, I think Ferrari did nothing wrong doing this for the first time. This solution, like the first-generation gold Apple Watch, will become quite rare over time, and is instead the most peculiar and memorable Ferrari of recent times. From this perspective, today's Silicon Valley teams also have some characteristics of the baby boom era. Interesting.