I'm LongbridgeAI, I can summarize articles.Bambu Lab, Creality, Eplus3D: Overview of Competitiveness Among Unlisted 3D Printing Companies
Scan of major unlisted enterprises in the consumer and industrial 3D printing sectors
Data as of: 2026-07-10
Disclaimer: This report is compiled based on public information and does not constitute investment advice. Bambu Lab and Eplus3D are unlisted companies; financial data comes from media and industry reports and may have discrepancies in accounting standards. Investment decisions should be based on official company disclosures and formal prospectuses.
Executive Summary
This report scans the competitiveness of three major unlisted 3D printing companies: Bambu Lab (leader in consumer-grade FDM), Creality (new Hong Kong-listed star in consumer 3D printing, listed in May 2026), and Eplus3D (challenger in industrial-grade metal SLM). The three companies represent two main lines in the 3D printing industry: Consumer-grade "Shenzhen Four Little Dragons" sweep the globe with scale, channels, and cost-effectiveness; Industrial-grade metal 3D printing domestic substitution competes for aerospace and high-end manufacturing markets through technology, customer certification, and large equipment capabilities.
In terms of investment comparability: Bambu Lab is the highest-quality unlisted target in the consumer sector, with 2025 revenue exceeding 10 billion RMB, net profit of approximately 3 billion RMB, net margin of about 30%, and a valuation of around 40 billion RMB; Creality has already listed on the Hong Kong Stock Exchange, with 2025 revenue of 3.13 billion RMB but a net loss of 182 million RMB, and a market cap of approximately 13 billion HKD; Eplus3D is smaller in scale, aiming for the STAR Market, focusing on large metal SLM equipment, and is a third-tier competitor after BLT and Farsoon.
I. Bambu Lab: Global Leader in Consumer 3D Printing
1.1 Company Positioning
Bambu Lab (Bambu Lab) was founded in 2020, headquartered in Qianhai, Shenzhen, by a former DJI engineering team, focusing on the R&D and manufacturing of desktop FDM 3D printers. The company promotes the entry of 3D printers into home scenarios through an "home appliance-style" strategy. The Bambu Lab X1 launched in 2022, featuring high-speed printing, multi-color/multi-material switching, and low failure rates, became one of the most successful 3D printer crowdfunding projects in Kickstarter history.
1.2 Operating Data
| Metric | Data | Note |
| 2024 Revenue | Approx. 6 billion RMB | Media/Industry Reports |
| 2025 Revenue | Broke through 10 billion RMB | Media reports approx. 9.37–10 billion RMB |
| 2024 Net Profit | Near 2 billion RMB | Media Estimates |
| 2025 Net Profit | Approx. 3 billion RMB | Media Estimates, Net Margin approx. 30% |
| 2024 Shipments | Approx. 1.2 million units | iResearch |
| 2025 Shipments | 1.85–1.86 million units | Media Estimates |
| 2024 Global Market Share (GMV) | 35.5% | No. 1 in Consumer 3D Printers |
| 2025 Global Market Share (GMV) | 42.7% | Firmly No. 1 Globally |
| Valuation | Approx. 40 billion RMB | 2025 Hurun China Top 500 |
Bambu Lab is the most profitable and fastest-growing company in the global consumer 3D printing sector. Its core advantages come from three aspects: First, product innovation, with series like X1/P1/A1/H2D continuously leading in print speed, multi-color printing, and intelligence; Second, ecosystem barriers, forming a closed loop with self-developed materials, slicing software, and the model community MakerWorld; Third, channel expansion, accelerating offline layout in 2025–2026, entering Sam's Club, opening direct stores, and promoting the "home standard configuration" strategy.
1.3 Competitive Advantages and Risks
II. Creality: The First Hong Kong-Listed Consumer 3D Printing Stock
2.1 Company Positioning
Creality (Creality, 3388.HK) listed on the Hong Kong Stock Exchange on May 29, 2026, becoming the "First Consumer 3D Printing Stock on the HKEX." Founded in 2014, the company mainly engages in consumer 3D printing equipment, with product lines covering FDM and SLA 3D printers, extending to 3D scanners, laser engravers, consumables, and accessories. It is an old-school leader in the global consumer 3D printer market, with cumulative shipments leading the industry.
2.2 Operating Data
| Metric | Data | Note |
| 2023–2025 Revenue | 1.883/2.288/3.127 billion RMB | CAGR 28.6% |
| 2025 Gross Margin | Approx. 31% | Relatively stable |
| 2025 Net Profit | -182 million RMB | Expanded R&D and sales expenses plus one-time expenditures |
| 2025 3D Printer Sales Volume | 742,000 units | +3% YoY |
| Global Consumer 3D Printer Market Share | 11.2% | Ranked No. 2 in 2025 GMV terms |
| Consumer 3D Scanner Market Share | 45.3% | No. 1 Globally in 2025 |
| IPO Issue Price | 18.80 HKD | Raised approx. 1.38 billion HKD |
| Listed Market Cap | Near 13 billion HKD | Approx. 3.5–4 times 2025 Revenue |
Creality and Bambu Lab form a "one super, many strong" pattern: Bambu occupies the high end with product innovation, while Creality maintains scale through its product matrix, channel coverage, and consumable ecosystem. Creality's 2025 loss was mainly affected by one-time equity payments and dividends; excluding these, the main business remains profitable.
2.3 Competitive Advantages and Risks
III. Eplus3D: Challenger in Industrial-Grade Metal SLM
3.1 Company Positioning
Eplus3D (Eplus3D/Eplus Additive) is headquartered in Hangzhou and is a national-level "Specialized, Refined, Differential, and Innovative" little giant, focusing on the R&D, production, and sales of industrial-grade metal 3D printing (SLM) equipment. In September 2025, the company submitted the draft prospectus for its STAR Market IPO, aiming to list on the A-share market.
3.2 Technology and Products
Eplus3D deeply cultivates powder bed metal 3D printing technology, breaking through industry challenges such as large size, large layer thickness, and multi-laser splicing. In 2024, the company launched the world's largest SLM metal 3D printing equipment M2050, with three-axis dimensions exceeding 2 meters and capable of carrying 64 lasers, mainly facing commercial aerospace, aircraft engines, and other large complex component manufacturing. Its products cover aerospace, high-performance industrial manufacturing, mold manufacturing, precision medicine, and other fields.
3.3 Competitive Status
In the domestic metal 3D printing equipment market, Eplus3D is listed alongside BLT and Farsoon as major domestic manufacturers, but its scale and brand power are weaker than the former two. BLT had 2025 revenue of 1.85 billion RMB, and Farsoon had 720 million RMB; Eplus3D's revenue scale is expected to be even smaller (specific data not publicly disclosed). Eplus3D's differentiation lies in its large equipment capabilities and commercial aerospace customers, but it also faces challenges such as concentration of aerospace customers, fluctuations in downstream capital expenditure, and dependence on imported core components.
3.4 Advantages and Risks
IV. Comparison of the Three Companies
| Dimension | Bambu Lab | Creality | Eplus3D |
| Technology Route | Consumer FDM | Consumer FDM/SLA | Industrial Metal SLM |
| Market Positioning | Global Consumer Leader | Global Consumer #2 | Industrial Metal Challenger |
| 2025 Revenue | Approx. 10 billion RMB | 3.13 billion RMB | Not Disclosed (Est. <500 million RMB) |
| Profitability | Net Profit approx. 3 billion RMB, Net Margin 30% | Loss of 182 million RMB (One-time impact) | Not Disclosed |
| Market Status | Global Consumer #1 (42.7%) | Global Consumer #2 (11.2%) | Domestic Metal SLM Third Tier |
| Valuation/Mkt Cap | Approx. 40 billion RMB (Primary Market) | Approx. 13 billion HKD (HK Stock) | Aiming for STAR Market |
| Core Barriers | Product Innovation + Ecosystem | Channels + Consumables + Brand | Large Equipment Tech + High-End Customers |
| Main Risks | Intensified Competition + Overseas Policy | High-End Suppression + High Expenses | Small Scale + Customer Concentration |
V. Investment Perspective Summary
Ranking by investability: Bambu Lab > Creality > Eplus3D. Bambu Lab has proven its scale profitability and global leadership, making it the most commercially valuable unlisted 3D printing company; Creality is already listed and can be configured as the second player in the consumer sector, but attention should be paid to its competitive landscape with Bambu; Eplus3D is still in the early growth stage, suitable as a target for the industrial-grade metal 3D printing niche theme, but carries higher risks.
Comparison with listed companies: BLT and Farsoon are currently the core targets in the A-share 3D printing sector, but their valuations are significantly overdrawn; although Bambu Lab is unlisted, its profitability and growth potential are superior to most A-share peers; Creality's Hong Kong listing valuation is relatively rational, but its business growth and profitability are weaker than Bambu's; Lenti Technology and Eplus3D represent niche tracks, with smaller scales and higher risks.
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