---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/42876417.md"
description: "Self-developed chips: It's not just about "substitution," but a "profit defense war"• Directly targeting Nvidia's GPUs (such as H200/B200)• Only when paired with Google's self-developed Jupiter high-speed network and liquid-cooled data centers can the cluster's power be fully unleashed The key to its output (ROI) isn't "how much money is made from selling chips," but rather "how much is saved on buying graphics cards"• Currently, Google has 950 million monthly active users for Gemini. If all used Nvidia chips, profits would be eaten up by hardware costs. Self-developed TPUs lower computing power costs, leading to direct gross margin improvement There are also key changes in TPU's revenue model• The CFO explicitly mentioned that the surge in backlog orders was partly due to the inclusion of "TPU hardware sales""
datetime: "2026-07-23T06:59:40.000Z"
locales:
  - [en](https://longbridge.com/en/topics/42876417.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/42876417.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/42876417.md)
author: "[正在暴富](https://longbridge.com/en/profiles/2077350904665735168.md)"
---

# Self-developed chips: It's not just about "sub…


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