Apple can thrive without participating in the AI hype, so why get involved in the mess? No one minds that $Coca-Cola (KO.US) isn't involved in AI either.
Apple is a quality company certified by Warren Buffett, boasting top-tier profitability and shareholder returns.
Trends always cycle. For a company that sticks to its core business, shareholders can hold with peace of mind; there's no need to pay attention to other companies engaging in cutthroat competition.
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