--- type: "Topics" locale: "en" url: "https://longbridge.com/en/topics/43147031.md" description: "I. Pengcheng Product Strength and Sales ForecastI've looked into various information about Pengcheng these past few days and even checked out the actual car in person. I estimate that the actual sales situation won't be as 狂热 (passionate/intense) as Xiaomi fans expected, but at least it's optimistic.The Pengcheng series has made quite a few compromises in its product definition. Compared to the SU7, the YU7 lacks that sense of premium feel and handling capability, with significant gaps in top speed acceleration and charging speed. However, Pengcheng's advantage lies in being more 贴近 (close to) daily life use, suitable for family living. First, it aligns with the pragmatic premise of current family car purchases: keeping the total price low, having long range, and minimizing energy costs. Second, unlike the previous two models focused on driving experience, Pengcheng has incorporated extensive space designs integrating into daily life. If the motivation to buy the SU7 and YU7 stems from a pursuit of driving passion and a longing for freedom and unconstrained travel, then the motivation to buy Pengcheng comes from extending one's lifestyle; owning a car greatly expands one's radius of life, and Pengcheng provides more convenience on this basis. In terms of competitiveness, although there are many competitors on the market featuring fridges, color TVs, large sofas, and even beds and small tables, Pengcheng's advantage lies in its lower price and higher spatial flexibility. Currently, the official only displayed the 7-seat N90, while the interior features of the 5-seat N70 have not yet been shown. Considering many undisclosed features and potential benefits during the initial sales period, sales volume should not be an issue, and long-tail sales should be decent. II. Shareholding FeelingsThe current momentum of Xiaomi's stock price is mainly constrained by two key factors:- On one hand, the pressure from rising prices of core components such as upstream storage remains huge. The recent phenomenon of Xiaomi phones being forced to raise prices overall confirms this. Under the current consumption environment, price increases will naturally weaken users' willingness to purchase, thereby suppressing expectations for mobile phone business sales.- On the other hand, retail sales data clearly reveals the weakness in major automotive consumer spending. According to the latest data from the National Bureau of Statistics and the China Passenger Car Association (CPCA), in the first half of 2026, although the total retail sales of consumer goods nationwide increased slightly by 1.3%, the retail sales of automobiles were only 1.97 trillion yuan, a year-on-year decrease of 12.6%, making it the category with the largest decline in retail sales. Meanwhile, the retail volume of passenger vehicles nationwide was 8.701 million units in the first half of the year, a year-on-year decrease of 20.2%. The profit margin of China's automotive industry was only 3.8% in the first half of the year, with total profits of 195.4 billion yuan, a year-on-year decrease of 20%.This means that regardless of how successful the launch event is or how excellent the product strength is, affected by the above macro-environment, Xiaomi's short-term stock price momentum will inevitably be insufficient. Recently, the stock price dropped from 31 before the launch event to 27 now. Whether due to 'buy the rumor, sell the news' or hedging, a sharp drop after the launch event is a tradition everyone has gotten used to.Currently, the magnitude of price change doesn't seem very large. It feels like short-term trading for quick gains would be passive, whereas waiting for a larger range of operation gives more initiative: buying the dip at a lower level reduces risk and increases potential profit, and if it rises, the main position will also see profits.$XIAOMI-W(01810.HK)" datetime: "2026-08-03T04:19:05.000Z" locales: - [en](https://longbridge.com/en/topics/43147031.md) - [zh-CN](https://longbridge.com/zh-CN/topics/43147031.md) - [zh-HK](https://longbridge.com/zh-HK/topics/43147031.md) author: "[龟派投资](https://longbridge.com/en/profiles/16154980.md)" --- # I. Pengcheng Product Strength and Sales ForecastI'… ### Related Stocks - [01810.HK](https://longbridge.com/en/quote/01810.HK.md) - [81810.HK](https://longbridge.com/en/quote/81810.HK.md) - [XIACY.US](https://longbridge.com/en/quote/XIACY.US.md) - [HXXD.SG](https://longbridge.com/en/quote/HXXD.SG.md) ## Comments (9) - **塔可 · 2026-08-03T09:28:25.000Z**: The stock price isn't rising, so I'm reluctant to buy a car. - **王锐_KJSsBi · 2026-08-03T08:31:57.000Z · 👍 1**: Short sellers are starting to increase their short positions; it's going to be tough. - **June88 · 2026-08-03T08:31:25.000Z**: Buy with Niuniu - **粟宇 · 2026-08-03T08:31:23.000Z**: Go! - **一买就被套 · 2026-08-03T08:14:12.000Z · 👍 2**: I can't buy it at all, even using a VPN doesn't work. - **巨米有财** (2026-08-03T08:15:03.000Z): You can try going global, using a Hong Kong ☎️ card. This is how I trade. - **安兹乌拉尔恭** (2026-08-03T09:13:11.000Z): Is it Android or Apple? I don't know if it's an issue with the Android device.