---
title: "哔哩哔哩-W 与阿里、京东、拼多多等就双 11 达成深度合作"
description: "《澎湃新闻》报道，今年双 11 期间，哔哩哔哩-W 与阿里、京东 (09618."
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/100292138.md"
published_at: "2023-10-19T05:00:13.000Z"
---

# 哔哩哔哩-W 与阿里、京东、拼多多等就双 11 达成深度合作

> 《澎湃新闻》报道，今年双 11 期间，哔哩哔哩-W 与阿里、京东 (09618.

《澎湃新闻》报道，今年双 11 期间，哔哩哔哩-W(09626.HK) 与阿里 (09988.HK)、京东 (09618.HK)、拼多多 (PDD.US) 等电商达成深度合作，B 站将在内部新增「双 11」板块，在保留原会员购板块的同时，新增「天猫双 11」板块，直接展示相关商品，并支援点击跳转天猫页面购买。双 11 期间，B 站不仅与各家电商平台打通商品库，也会与阿里、京东、拼多多有针对性地进行合作。阿里方面，除与天猫展开双 11 整合行销合作外，B 站将依托「星火计划」与「U 选计划」联合阿里对品牌与商家进行平台级流量补贴；京东方面，双 11 期间 B 站将上线数据生态共建项目「京红计划」，提升品牌与商家在 B 站的获客与转化效率；拼多多方面，将与 UP 主加强合作，与拼多多合作的 UP 主数量预计年按年增长将超过 100%。(su/a)

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