---
title: "商务部：要大力发展数字消费 支持直播电商等新业态新模式健康发展"
description: "商务部市场运行和消费促进司司长徐兴锋在接受采访时表示，要大力发展数字消费，加强部门协作，支持直播电商、即时零售等新业态新模式健康发展，推动传统商业数字化改造，加快生活服务数字化赋能，结合节庆开展网络主题促销，打造数实融合消费新场景，激发数字消费活力。扩大绿色消费，促进健康消费，推动国货 “潮品” 消费。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/105118139.md"
published_at: "2023-12-28T23:28:17.000Z"
---

# 商务部：要大力发展数字消费 支持直播电商等新业态新模式健康发展

> 商务部市场运行和消费促进司司长徐兴锋在接受采访时表示，要大力发展数字消费，加强部门协作，支持直播电商、即时零售等新业态新模式健康发展，推动传统商业数字化改造，加快生活服务数字化赋能，结合节庆开展网络主题促销，打造数实融合消费新场景，激发数字消费活力。扩大绿色消费，促进健康消费，推动国货 “潮品” 消费。

商务部市场运行和消费促进司司长徐兴锋在接受采访时表示，要大力发展数字消费，加强部门协作，支持直播电商、即时零售等新业态新模式健康发展，推动传统商业数字化改造，加快生活服务数字化赋能，结合节庆开展网络主题促销，打造数实融合消费新场景，激发数字消费活力。扩大绿色消费，促进健康消费，推动国货 “潮品” 消费。

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