---
title: "CES 2024: \"Spring Festival Gala\" is about to begin, and consumer electronics giants have already started \"fighting\" in advance."
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/105395491.md"
description: "With the upcoming Electronic Spring Festival Gala, major brands are once again showcasing their fierce competition. In addition to the usual product launches, AI is also a key focus of promotion for manufacturers."
datetime: "2024-01-04T08:30:54.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/105395491.md)
  - [en](https://longbridge.com/en/news/105395491.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/105395491.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/105395491.md) | [繁體中文](https://longbridge.com/zh-HK/news/105395491.md)


# CES 2024: "Spring Festival Gala" is about to begin, and consumer electronics giants have already started "fighting" in advance.

The annual Consumer Electronics Show (CES) will be held in Las Vegas, USA this month. Major companies such as Google, Amazon, Sony, and Samsung will showcase the latest and trendiest technology products in this grand event.

Although the official start of CES is on January 9th, judging from the preheating activities of major brands and the pace of previous product releases, this year's CES is undoubtedly a "battle of the gods". From televisions to music players to gaming graphics cards, manufacturers are already gearing up.

Here is a preview of CES 2024 compiled by Wall Street News:

## **Televisions**

**Sony**

According to Sony's official website, the focus of CES 2024 will be on film production, audio, and VR.

In terms of new television products, media speculates that Sony will introduce a new QD-OLED model to replace the A95L, as well as a new standard OLED model to replace the A80L. The new models are speculated to be named A95M and A80M respectively. In addition, Sony may also release backlit LCD models.

**Panasonic Holdings Corporation Sponsored ADR**

Based on past release patterns, Panasonic Holdings Corporation Sponsored ADR usually only unveils flagship televisions at CES.

Media speculates that Panasonic Holdings Corporation Sponsored ADR's flagship product for 2024 will be named NZ2000, replacing the old flagship MZ2000. It is expected that the NZ2000 will be an MLA OLED model equipped with Dolby Atmos sound system.

**Samsung**

Samsung may introduce smaller-sized QD-OLED televisions at this year's CES, and is also expected to release other standard OLED televisions using LG panels at a more affordable price.

However, Samsung is highly likely to also unveil a series of new Neo QLED televisions, which will utilize quantum and Mini LED backlighting technologies. Unlike most other major TV brands, Samsung still places great emphasis on 8K, and it is expected that the company will also release 8K QLED models at this year's CES.

In addition, Samsung is also betting on Micro LED technology. This year, consumers may be able to see those large-screen and expensive new Micro LED televisions.

**LG**

LG may release brand new OLED model televisions. The resolution and refresh rate of some products have already been leaked, and confirmed new products include the new B4, C4, and G4 televisions. There are also rumors that LG televisions this year will adopt a brand new Alpha 10 processor, instead of an adjusted version of the old Alpha 9. In addition, LG's new concept TV is also a focus of attention. Analysts speculate that LG may update its Wallpaper product line, which features ultra-thin TVs that can be magnetically mounted on the wall.

**Hisense**

Hisense recently released a brand new 110-inch Mini LED TV and will showcase this product more comprehensively at CES 2024.

Based on the available information, this huge TV has a peak brightness of 10,000 nits and 40,000 backlight zones. Considering the exaggerated screen size, Hisense has equipped the 110-inch TV with STW2.0 wide-angle film technology, which can reduce glare, backlight leakage, and abnormal images at certain angles.

## **Music Products**

CES is also a feast for music enthusiasts.

At this year's exhibition, the Chinese brand FiiO will showcase the new FiiO R9 desktop high-definition digital audio player and headphone amplifier. This product was released at the end of December.

This product is an upgraded version of the R7, which was released in early 2023. It provides high-fidelity audio for speakers and headphones, has a 6-inch display screen, supports various input options including HDMI, and supports streaming services such as Spotify, Tidal, Amazon Music, and Apple Music.

In addition, Sennheiser has also launched a headphone release event on the Internet, but has not revealed specific products.

Swedish brand Audio Pro will also showcase its new flagship wireless speaker at CES. It also supports Spotify Connect and Tidal Connect, as well as AirPlay 2 and Google Cast.

Overall, in terms of music products, supporting streaming playback is a common trend, and consumers will also see more wireless earbuds similar to AirPods at the exhibition. Apple's spatial audio will also be a focus of attention in the headphone category at this year's exhibition.

## **Graphics Cards**

Gaming enthusiasts can also expect to see plenty of surprises at this year's CES.

NVIDIA is expected to update its RTX 40 series graphics cards.

According to media speculation, the new products will include the RTX 4070 Super, RTX 4070 Ti Super, and RTX 4080 Super. Among these three graphics cards, the RTX 4070 Ti Super will have the most powerful performance improvement. Rumor has it that the GPU of the RTX 4070 Ti Super will be changed from AD104 to AD103 on the RTX 4080.

The upgrades for the RTX 4070 Super and RTX 4080 Super are relatively small, and the GPU specifications are the same as the previous generation, but the prices may be more affordable. NVIDIA's competitor, AMD, will also promote its AI capabilities with the new Hawk Point PC chip, which is actually the Phoenix chip that has been used in various devices such as laptops and gaming consoles. In addition, AMD may also release an updated version of its N31 GPU, such as the Radeon RX 7900 XT and XTX graphics cards, to compete with NVIDIA's new products.

## **The AI Boom**

When it comes to the consumer electronics industry in 2024, AI is definitely an unavoidable topic. Intel's slogan at CES 2024 aptly describes the scene: AI is everywhere.

At last year's CES, the wave of artificial intelligence had not completely swept the entire tech industry, so there wasn't much discussion about generative AI at CES 2023.

But this year, products without AI capabilities may become outliers at CES. Anshel Sag, Chief Analyst at Moor Insights & Strategy, told the media:

> "If you thought last year was a wave, this year will be a tsunami."

It is expected that AI will be ubiquitous at CES: cars, scooters, headphones, cameras, speakers, and televisions will all have AI capabilities.

Although these features may be simple, such as supporting access to chatbots like ChatGPT or processing voice commands.

However, Gary Shapiro, CEO of the Consumer Technology Association, the organizer of CES, told the media that while AI features may shine this year, as the technology becomes more widespread, it will gradually fade from people's sight:

> Artificial intelligence, like the internet, is a key element that will not disappear. No company will come to CES to educate everyone on what the internet looks like. So it will be interesting to see how these companies enter the field of generative AI.

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