---
title: "Preview | What to look for in Bilibili's quarterly report: Will the net loss continue to narrow?"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/109419108.md"
description: "BOCOM INTL expects Bilibili's fourth-quarter traffic to increase by 10%, with revenue increasing by 3% year-on-year, in line with market expectations. The gross profit margin is expected to expand by 6 percentage points to 26% year-on-year, with adjusted net loss attributable to the parent company at 580 million yuan, continuing the trend of narrowing on a year-on-year and quarter-on-quarter basis."
datetime: "2024-03-07T06:25:17.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/109419108.md)
  - [en](https://longbridge.com/en/news/109419108.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/109419108.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/109419108.md) | [繁體中文](https://longbridge.com/zh-HK/news/109419108.md)


# Preview | What to look for in Bilibili's quarterly report: Will the net loss continue to narrow?

Before the U.S. stock market opens today (March 7th), Bilibili will announce its fourth-quarter earnings report, and the management will hold an earnings conference call at 8 p.m. Hong Kong time.

In the previous quarter, Bilibili significantly narrowed its net loss year-on-year and exceeded 100 million daily active users. Will this momentum continue?

According to CICC, **Bilibili still has potential for advertising growth, with improvements in gross profit margin and a consistent trend of narrowing losses.**

Specifically for the fourth quarter expectations, the bank predicts that Bilibili is expected to: **increase traffic by 10%, achieve a 3% year-on-year revenue growth, in line with market expectations; the gross profit margin is expected to expand by 6 percentage points year-on-year to 26%, with an adjusted net loss attributable to shareholders of 580 million yuan, continuing the trend of narrowing losses on a quarterly basis.**

In detail, advertising and live streaming are expected to maintain robust growth:

> 1.  Value-added service (VAS) revenue is expected to increase by 18% year-on-year, driven by live streaming; 2) Advertising revenue is expected to increase by 25% year-on-year, driven by major e-commerce promotions, showing accelerated growth compared to the third quarter.

Revenue in 2024 is expected to maintain robust growth driven by product upgrades and e-commerce.

Additionally, the bank maintains its expectations for Bilibili's mobile game revenue for the quarter, expecting a 6% year-on-year decrease. The focus is on the upcoming launch progress of the independently operated new games "Flaming Sky" and "Three Kingdoms: Strategy for the World," which have already obtained licenses.

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- [BILIBILI-W (09626.HK)](https://longbridge.com/zh-CN/quote/09626.HK.md)
- [Bilibili (BILI.US)](https://longbridge.com/zh-CN/quote/BILI.US.md)

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