--- title: "'Underappreciated Point:' Tesla Investor Relations Head Chuffed By Survey Showing 'Super High' Retention Rate Of EV Giant's Customers" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/201637783.md" description: "Tesla maintains a high customer retention rate, outperforming non-electric automakers. A survey shows that 87% of Tesla customers remain loyal to the brand, with 81% of prospective buyers switching from competing EV brands. This is seen as a significant advantage in the growing electric vehicle market. Despite recent challenges, Tesla is well-positioned to capitalize on this trend." datetime: "2024-04-10T11:30:12.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/201637783.md) - [en](https://longbridge.com/en/news/201637783.md) - [zh-HK](https://longbridge.com/zh-HK/news/201637783.md) --- > 支持的语言: [English](https://longbridge.com/en/news/201637783.md) | [繁體中文](https://longbridge.com/zh-HK/news/201637783.md) # 'Underappreciated Point:' Tesla Investor Relations Head Chuffed By Survey Showing 'Super High' Retention Rate Of EV Giant's Customers **Tesla Inc.**‘s (NASDAQ:TSLA) high customer retention rate stands as a significant advantage, deemed an “underappreciated point” by company investor relations head **Martin Viecha**, following a recent survey revealing a surge in electric vehicle interest in the United States. **What Happened**: A Bloomberg Intelligence (BI) survey from earlier this month underscores a rapidly growing appetite for EVs, with 42% of prospective car buyers considering an electric vehicle for their next purchase, despite ongoing challenges with charging infrastructure and overall affordability. **Advantage, Musk**: Tesla, as the world’s leading EV manufacturer, seems well-positioned to capitalize on this trend. Viecha highlighted this on social media, noting, “Super high retention rate of Tesla buyers is an underappreciated point. Especially given ~90% of Tesla’s vehicles sold in 2023 were sold to people who never owned a Tesla before.” > Super high retention rate of Tesla buyers is an underappreciated point. Especially given ~90% of Tesla's vehicles sold in 2023 were sold to people who never owned a Tesla before. Replacement cycle hasn't even fully kicked in yet. https://t.co/sJux451N1q > > — Martin Viecha (@MartinViecha) April 9, 2024 _See Also:_ Best EV Penny Stocks According to the survey, Tesla maintains an 87% brand retention rate, outperforming non-electric automakers such as **Lexus** and **Toyota**, with retention rates of 67% and 54%, respectively. Furthermore, 81% of prospective Tesla buyers are new customers switching from competing EV brands, compared to only 42% of Nissan’s prospective buyers. **Still A Cool Factor**: In February, automotive insights provider S&P Global Mobility identified GM as the auto manufacturer with the highest customer loyalty in the U.S. However, Tesla clinched the overall loyalty award for its Model 3 and Y vehicles’ popularity among current owners. Additionally, Tesla maintained its top position for the third consecutive year in the ranking of the most American-made cars by Cars.com. **But Troubles Remain**: Despite these successes, Tesla has faced challenges since the beginning of the year, with disappointing quarterly deliveries and rumors of scrapping its low-cost car plans, leading analysts to downgrade the stock. **EV Market On Rise**: The BI survey predicts U.S. battery electric vehicle penetration will reach 25% by 2030, indicating significant growth in the EV market.  The survey identifies inadequate charging infrastructure and range anxiety as significant concerns for potential EV buyers. Additionally, almost 80% of potential users remain skeptical of self-driving technology.  _Read Next:_ Top-End Tesla Cybertruck Fetches Over Double Sticker Price At Auction Amid Resale Market Jitters, Quality Concerns _Photo via Shutterstock_ * * * Engineered by Benzinga Neuro, Edited by Ramakrishnan M * * * The GPT-4-based Benzinga Neuro content generation system exploits the extensive Benzinga Ecosystem, including native data, APIs, and more to create comprehensive and timely stories for you. Learn more. * * * ### 相关股票 - [Tesla (TSLA.US)](https://longbridge.com/zh-CN/quote/TSLA.US.md) - [iShares Self-Driving EV&Tech ETF (IDRV.US)](https://longbridge.com/zh-CN/quote/IDRV.US.md) - [KraneShares Electric Vehicle (KARS.US)](https://longbridge.com/zh-CN/quote/KARS.US.md) - [Global X Autonomous & Electric V (DRIV.US)](https://longbridge.com/zh-CN/quote/DRIV.US.md) ## 相关资讯与研究 - [SpaceX IPO Puts Sam Bankman Fried/FTX Stake In Musk Company Back In Spotlight: Here's The Missed Profits](https://longbridge.com/zh-CN/news/281557662.md) - [Anthropic Reportedly Accidentally Leaks Certain Claude Code Internal Source Code](https://longbridge.com/zh-CN/news/281339600.md) - [SpaceX IPO: Will It Be a Buy or a Bust?](https://longbridge.com/zh-CN/news/281674034.md) - [Tesla Is Sitting On A Record 50,000 Unsold EVs](https://longbridge.com/zh-CN/news/281618373.md) - [US first-quarter auto sales expected to slip on affordability concerns](https://longbridge.com/zh-CN/news/281348258.md)