---
title: "苹果股价小幅上涨，Needham 上调目标价，称 iPhone 制造商应发展广告业务"
description: "苹果股价上涨，因 Needham 提高了其目标股价，并建议苹果公司应效仿亚马逊，发展广告业务。Needham 还提到，广告利润率通常较高，这将推动利润率扩张，而不会提高设备价格"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/208470900.md"
published_at: "2024-07-10T12:17:55.000Z"
---

# 苹果股价小幅上涨，Needham 上调目标价，称 iPhone 制造商应发展广告业务

> 苹果股价上涨，因 Needham 提高了其目标股价，并建议苹果公司应效仿亚马逊，发展广告业务。Needham 还提到，广告利润率通常较高，这将推动利润率扩张，而不会提高设备价格

iPhone 制造商苹果（AAPL.O）的股价在盘前上涨 0.5%，达到 229.75 美元

股票预计将以创纪录的高点开盘，如果盘前涨幅保持不变

Needham 证券将 AAPL 的目标股价从 220 美元上调至 260 美元，称该公司在其他大科技公司将 50 亿至 100 亿美元用于 GenAI 基础设施的同时，授权了 1100 亿美元的股票回购

“我们认为 AAPL 应该建立一个广告业务，就像亚马逊所做的那样” - 证券公司

补充称，广告利润率通常为 70% 至 80%，这将推动利润率扩张，而不会提高设备价格

截至上一交易日收盘，AAPL 今年上涨约 19%，而标普 500 指数上涨约 17%

### Related Stocks

- [AMZN.US - 亚马逊](https://longbridge.com/zh-CN/quote/AMZN.US.md)
- [AAPL.US - 苹果](https://longbridge.com/zh-CN/quote/AAPL.US.md)

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