---
title: "JD.com enters offline outlets: the first store is located in Wuxi, and will expand its market presence in multiple cities nationwide"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/215148049.md"
description: "JD.com announced on September 25th the opening of its first offline outlet store in Wuxi, and the launch of the official outlet flagship store online. This project is a collaboration with HLA GROUP, integrating the supply chain and establishing online and offline sales channels. JD.com will provide self-operated products, while HLA GROUP will be responsible for offline sourcing and operations. In the future, JD.com plans to expand outlet stores in multiple cities nationwide to meet consumers' demand for affordable branded products"
datetime: "2024-09-25T06:34:21.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/215148049.md)
  - [en](https://longbridge.com/en/news/215148049.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/215148049.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/215148049.md) | [繁體中文](https://longbridge.com/zh-HK/news/215148049.md)


# JD.com enters offline outlets: the first store is located in Wuxi, and will expand its market presence in multiple cities nationwide

On September 25th, JD.com announced the opening of the first JD Outlet offline store in Hailan Feima Shuicheng, Jiangyin City, Wuxi, Jiangsu Province, and launched the official flagship store online. In this cooperation, both parties will build online and offline sales channels simultaneously on the basis of integrating the supply chain. The Outlet project is a joint collaboration with the domestic clothing leading enterprise HLA GROUP. JD.com will open its own related products for sale in the "JD Outlet" stores, while HLA GROUP will provide goods in terms of offline sources, store operations, and more. JD.com stated that the two parties plan to open JD Outlet offline stores in multiple cities nationwide to meet consumers' diversified demands for low-priced, branded products in an omni-channel scenario

### 相关股票

- [HLA GROUP (600398.CN)](https://longbridge.com/zh-CN/quote/600398.CN.md)
- [JD-SWR (89618.HK)](https://longbridge.com/zh-CN/quote/89618.HK.md)
- [JD.com (JD.US)](https://longbridge.com/zh-CN/quote/JD.US.md)
- [JD-SW (09618.HK)](https://longbridge.com/zh-CN/quote/09618.HK.md)

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