---
title: "IMDA and GfK launch SG-TAM 2.0 to unify audience data across platforms"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/218161626.md"
description: "Media and advertisers can use it to create products for audiences.The Infocomm Media Development Authority (IMDA) and GfK Media Measurement teamed up to launch the enhanced Singapore TV Audience Measurement (SG-TAM 2.0).SG-TAM 2.0 consolidates content consumption data across platforms and devices, enabling media and advertising companies to engage and develop products that resonate with target audiences.SG-TAM 2.0 will cover consumption on platforms like Netflix, Prime Video, Disney+, YouTube, Facebook, and TikTok."
datetime: "2024-10-29T06:41:07.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/218161626.md)
  - [en](https://longbridge.com/en/news/218161626.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/218161626.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/218161626.md) | [繁體中文](https://longbridge.com/zh-HK/news/218161626.md)


# IMDA and GfK launch SG-TAM 2.0 to unify audience data across platforms

**Media and advertisers can use it to create products for audiences.**

The Infocomm Media Development Authority (IMDA) and GfK Media Measurement teamed up to launch the enhanced Singapore TV Audience Measurement (SG-TAM 2.0).

SG-TAM 2.0 consolidates content consumption data across platforms and devices, enabling media and advertising companies to engage and develop products that resonate with target audiences.

SG-TAM 2.0 will cover consumption on platforms like Netflix, Prime Video, Disney+, YouTube, Facebook, and TikTok.

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