---
title: "叶国富：名创优品不卷价格 而是追求高品质高附加值"
description: "在名创优品 2024 全球品牌战略升级发布会上，创始人叶国富强调品牌不追求价格竞争，而是专注于高品质和高附加值。他指出，消费者的需求已转向情感和情绪价值，尤其是年轻人更愿意为带来快乐和满足感的商品买单。他认为，兴趣消费是未来趋势，为中国品牌提供了突围的机会。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/218163906.md"
published_at: "2024-10-29T07:08:22.000Z"
---

# 叶国富：名创优品不卷价格 而是追求高品质高附加值

> 在名创优品 2024 全球品牌战略升级发布会上，创始人叶国富强调品牌不追求价格竞争，而是专注于高品质和高附加值。他指出，消费者的需求已转向情感和情绪价值，尤其是年轻人更愿意为带来快乐和满足感的商品买单。他认为，兴趣消费是未来趋势，为中国品牌提供了突围的机会。

10 月 29 日，在名创优品 2024 全球品牌战略升级成果发布会上，名创优品创始人、董事会主席兼 CEO 叶国富发表《中国品牌 创造伟大》主题演讲，首度公开探讨全球零售变革与发展。叶国富提到，消费需求在最近几年也有非常突出的变化，消费者不只是看商品的功能，更会看重商品带来的情感和情绪上的价值。“2020 年，我首次提出了兴趣消费，我认为，越来越多的年轻人会为收获喜悦和内心满足而买单，名创优品不卷价格，而往更高品质的去做，往更高附加值去做，好的商品不光满足消费者的功能需求，更能满足的是情感需求。兴趣消费是大势所趋，全球都在追赶，开启新的时代，对中国品牌而言是突围的好时机。” 叶国富表示。

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