---
title: "商旅文体展联动吸引境外游客 上海外来消费增势明显"
description: "自去年 4 月上海发布促进商旅文体展联动的措施以来，上海的外来消费显著增长。正大广场预计自 2024 年下半年起外国游客将增多，主要来自日韩和东南亚。商场已更新指引为中英文双语，并优化支付方式，增设外卡收银服务，以简化海外游客的支付流程。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/225418524.md"
published_at: "2025-01-18T05:04:11.000Z"
---

# 商旅文体展联动吸引境外游客 上海外来消费增势明显

> 自去年 4 月上海发布促进商旅文体展联动的措施以来，上海的外来消费显著增长。正大广场预计自 2024 年下半年起外国游客将增多，主要来自日韩和东南亚。商场已更新指引为中英文双语，并优化支付方式，增设外卡收银服务，以简化海外游客的支付流程。

自去年 4 月上海发布进一步促进商旅文体展联动吸引扩大消费 16 条措施以来，上海各相关业态积极为消费者提供更丰富的消费产品、更优质的消费服务、更多元的消费场景，外来消费增势明显。 地处陆家嘴核心区域的正大广场自 2024 年下半年起外国游客开始增多，近期客流增长更为明显，主要以日韩、东南亚游客为主。“我们对商场内的指引进行了全面更新，全部采用中英文双语。在支付方式上我们也进行了优化，增设了外卡收银服务，简化海外游客的支付流程。” 正大集团商业地产创新事业部首席执行官周佳璇对记者表示。

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