---
title: "Predictions for CX Transformation Market 2025-2026: Improving Employee Engagement, Brand Equity and Customer Loyalty, and Automating Business Processes Remain Top Priorities"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/229722056.md"
description: "The \"Predictions for CX Transformation, 2025 to 2026\" report highlights key priorities for businesses, including enhancing employee engagement, brand equity, customer loyalty, and automating processes. The report emphasizes the importance of improving customer and employee experiences, leveraging AI technologies effectively. In 2025, 69% of enterprises prioritize integrating employee engagement tools to attract talent, upskill agents, and boost brand loyalty. The report outlines the top 10 predictions for CX transformation in the upcoming years, reflecting significant trends impacting the market."
datetime: "2025-02-26T09:06:33.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/229722056.md)
  - [en](https://longbridge.com/en/news/229722056.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/229722056.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/229722056.md) | [繁體中文](https://longbridge.com/zh-HK/news/229722056.md)


# Predictions for CX Transformation Market 2025-2026: Improving Employee Engagement, Brand Equity and Customer Loyalty, and Automating Business Processes Remain Top Priorities

Dublin, Feb. 26, 2025 (GLOBE NEWSWIRE) -- The "Predictions for CX Transformation, 2025 to 2026" report has been added to **ResearchAndMarkets.com's** offering.

The 2024 Contact Center Customer Perspectives survey, published in March 2024, unveiled that improving employee engagement, brand equity and customer loyalty, and automating business processes remain top priorities in 2024-2026.

Improving the customer experience (CX) and employee experience (EX) are top of mind again in 2025. This is not surprising as the research shows a direct correlation between a heightened EX directly impacting CX in ways from increased brand loyalty to revenue production. The difference moving into 2025 and forward is the leveraging of technologies such as AI and generative AI (GenAI) in a more precise and prescriptive way that prove business cases rather than 'throwing AI technology against the wall to see what sticks'.

Adoption of advanced, AI-powered workforce engagement management (WEM) tools are on the rise. 69% of enterprises consider integrating employee engagement tools as a top business priority in 2025. Top goals in adopting WEM technology are attracting and retaining talent, upskilling agents, improving CX and EX, and increasing brand awareness and loyalty.

These are just a few of the trends that are having an impact in CX transformation in 2025 and beyond. In this perspective the publisher discusses the top 10 predictions for the 2025-2026 timeframe.

**Top Growth Opportunities for 2024**

For more information about this report visit https://www.researchandmarkets.com/r/mft6ty

**About ResearchAndMarkets.com**  
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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