---
title: "天猫去年成交破亿品牌超 4100 个，2025 年要全面投入做大增长"
description: "3 月 26 日，天猫公布了 2025 年最新经营策略：全力扶持优质品牌、原创品牌，激励政策全面放开，做大品牌增长。天猫方面同时披露，当前淘系年度活跃买家数达到 10 亿。另外 2024 年平台上成交破亿品牌超过 4100 个，同比增长 18%；成交破千万的超级单品达 34000 款。去年淘宝直播年度活跃买家同比增长 38%。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/233241354.md"
published_at: "2025-03-26T07:56:40.000Z"
---

# 天猫去年成交破亿品牌超 4100 个，2025 年要全面投入做大增长

> 3 月 26 日，天猫公布了 2025 年最新经营策略：全力扶持优质品牌、原创品牌，激励政策全面放开，做大品牌增长。天猫方面同时披露，当前淘系年度活跃买家数达到 10 亿。另外 2024 年平台上成交破亿品牌超过 4100 个，同比增长 18%；成交破千万的超级单品达 34000 款。去年淘宝直播年度活跃买家同比增长 38%。

3 月 26 日，天猫公布了 2025 年最新经营策略：全力扶持优质品牌、原创品牌，激励政策全面放开，做大品牌增长。天猫方面同时披露，当前淘系年度活跃买家数达到 10 亿。另外 2024 年平台上成交破亿品牌超过 4100 个，同比增长 18%；成交破千万的超级单品达 34000 款。去年淘宝直播年度活跃买家同比增长 38%。

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