---
title: "特斯拉在品牌受损的情况下转向 ‘大胆’ 的社交媒体营销"
description: "特斯拉在应对与首席执行官埃隆·马斯克相关的品牌损害危机时，采取了 “前卫” 的社交媒体营销策略。这家汽车制造商此前一直避免广告，但在马斯克收购该平台后，开始在推特上投放广告。尽管发生了这一转变，特斯拉仍然依赖社交媒体内容和口碑进行营销，在广告策略上保持谨慎"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/235453725.md"
published_at: "2025-04-10T13:57:19.000Z"
---

# 特斯拉在品牌受损的情况下转向 ‘大胆’ 的社交媒体营销

> 特斯拉在应对与首席执行官埃隆·马斯克相关的品牌损害危机时，采取了 “前卫” 的社交媒体营销策略。这家汽车制造商此前一直避免广告，但在马斯克收购该平台后，开始在推特上投放广告。尽管发生了这一转变，特斯拉仍然依赖社交媒体内容和口碑进行营销，在广告策略上保持谨慎

特斯拉在首席执行官埃隆·马斯克造成的品牌损害危机中，转向使用 ‘前卫’ 的社交媒体营销。

特斯拉以往著名的是在 2023 年之前没有使用任何广告，直到它开始尝试广告——就在特斯拉首席执行官埃隆·马斯克收购推特之后，推特是一个依赖广告的平台。

毫不意外的是，特斯拉在这个有争议的平台上开始投放广告的时间并不长，因为广告商纷纷撤离这个重新品牌为 ‘X’ 的平台。

尽管特斯拉首次进行广告投放，但这家汽车制造商在这方面仍然显得谨慎，仍主要依赖其他营销策略，如社交媒体内容和口碑。

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