---
title: "ZEEKR CEO An Conghui: There are issues in product iteration and channel coverage, and we have conducted deep reflections internally. Core technologies will be iterated in an orderly manner"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/236055419.md"
description: "ZEEKR Intelligent Tech Group CEO An Conghui stated at the brand's fourth anniversary and ZEEKR 007GT launch conference that ZEEKR users have exceeded 470,000, becoming the sales champion of luxury pure electric brands in China. He acknowledged issues in product iteration and channel coverage, and faced criticism from users and the media, emphasizing that the company has conducted profound reflections internally and will orderly iterate core technologies in the future to enhance services and user experience"
datetime: "2025-04-15T12:27:26.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/236055419.md)
  - [en](https://longbridge.com/en/news/236055419.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/236055419.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/236055419.md) | [繁體中文](https://longbridge.com/zh-HK/news/236055419.md)


# ZEEKR CEO An Conghui: There are issues in product iteration and channel coverage, and we have conducted deep reflections internally. Core technologies will be iterated in an orderly manner

On the evening of April 15th, at the ZEEKR brand's fourth anniversary and the launch event of the ZEEKR 007GT, ZEEKR Technology Group CEO An Conghui delivered a speech. He stated that in the four years since the establishment of the ZEEKR brand, the global ZEEKR user base has exceeded 470,000. The past four years have been the 1.0 phase, during which ZEEKR has become the sales champion of luxury pure electric brands in China, entering over 40 countries and regions worldwide. ZEEKR has 167 first technologies in the core field of new energy and 2,528 core technology patents. However, he also acknowledged that due to the eagerness to run, ZEEKR is still imperfect in product iteration, channel coverage, and has faced criticism from users and the media. ZEEKR has conducted profound internal reflections, recognizing that service and user experience are also essential core competencies for luxury brands

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