--- title: "Tim Cook's Apple TV+ Cameo Rejected By Seth Rogen, Opts For Netflix's Ted Sarandos Instead: 'We Said No'" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/239526579.md" description: "Actor Seth Rogen rejected a cameo from Apple CEO Tim Cook in favor of Netflix co-CEO Ted Sarandos for his Apple TV+ series, The Studio. Rogen's choice highlights the competitive streaming landscape, with Netflix boasting over 300 million subscribers and significant profits, while Apple TV+ reportedly loses over $1 billion annually with only 45 million subscribers. In Q1, Netflix's revenue reached $10.54 billion, while Apple's fiscal second-quarter revenue was $95.36 billion. Year-to-date, Apple shares have fallen 19.01%, while Netflix shares have risen 29.06%." datetime: "2025-05-09T09:27:46.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/239526579.md) - [en](https://longbridge.com/en/news/239526579.md) - [zh-HK](https://longbridge.com/zh-HK/news/239526579.md) --- > 支持的语言: [English](https://longbridge.com/en/news/239526579.md) | [繁體中文](https://longbridge.com/zh-HK/news/239526579.md) # Tim Cook's Apple TV+ Cameo Rejected By Seth Rogen, Opts For Netflix's Ted Sarandos Instead: 'We Said No' Actor **Seth Rogen** stood his ground against **Apple Inc.** AAPL executives, insisting on a surprising **Netflix Inc.** NFLX cameo in his Apple TV+ comedy series despite the company's push for its own CEO. **What Happened:** Rogen's The Studio is packed with celebrity cameos, but one guest star raised eyebrows even inside Apple's own boardrooms. Netflix co-CEO **Ted Sarandos** appears as himself in episode eight of the series, which aired on Wednesday, reported Business Insider. "They asked if we could use **Tim Cook** instead, and we said no," Rogen told the publication at the red carpet premiere of The Studio during the SXSW Film & TV Festival in March. **Why It's Important:** Rogen's decision to feature Sarandos, a top executive at Apple's biggest streaming rival, speaks volumes about the current streaming landscape. While Netflix has soared past 300 million subscribers and turned a once money-losing operation into a profitable empire, Apple TV+ remains a costly experiment, the report said. _Subscribe to the_ _Benzinga Tech Trends newsletter_ _to get all the latest tech developments delivered to your inbox._ Reports suggest Apple is losing over $1 billion per year on the streaming service, with an estimated 45 million subscribers — a fraction of Netflix's audience. Netflix reported first-quarter revenue of $10.54 billion, marking a 12.5% increase compared to the same period last year. The figure came in slightly above the Street consensus estimate of $10.52 billion. Apple, on the other hand, posted fiscal second-quarter revenue of $95.36 billion, surpassing analyst expectations of $94.53 billion. **Price Action:** According to Benzinga Pro, Apple shares have declined 19.01% year-to-date, while Netflix shares have gained 29.06% over the same period. Benzinga Edge Stock Rankings gives Netflix a strong growth score of 70.01%, underscoring its robust market momentum. Click here to see how it compares to Apple and other leading stocks. _Check out more of Benzinga’s Consumer Tech coverage by_ _following this link__._ - **Bob Iger Admits Marvel Lost Focus By Making Too Much Content, Saying ‘Quantity Does Not Necessarily Beget Quality’ — Here’s What Disney Plans To Do Now** _Image Via Shutterstock_ ### 相关股票 - [Apple (AAPL.US)](https://longbridge.com/zh-CN/quote/AAPL.US.md) - [Netflix (NFLX.US)](https://longbridge.com/zh-CN/quote/NFLX.US.md) ## 相关资讯与研究 - [BREAKINGVIEWS-Satellite mania approaches $9 bln escape velocity](https://longbridge.com/zh-CN/news/281562888.md) - [Legacy Capital Wealth Partners LLC Purchases 11,530 Shares of Netflix, Inc. $NFLX](https://longbridge.com/zh-CN/news/281505671.md) - [Westmount Partners LLC Acquires 27,165 Shares of Netflix, Inc. $NFLX](https://longbridge.com/zh-CN/news/281366525.md) - [Nilsine Partners LLC Acquires 89,993 Shares of Netflix, Inc. $NFLX](https://longbridge.com/zh-CN/news/281502070.md) - [The AirPods Max 2 are a great sequel, but not an ambitious one](https://longbridge.com/zh-CN/news/281193458.md)