---
title: "机构：Q1 拉丁美洲智能手机出货量同比减 4% 终结连续七个季度的增长"
description: "根据 Counterpoint Research 的报告，2025 年第一季度拉丁美洲智能手机出货量同比下降 4%，结束了连续七个季度的增长。主要市场面临经济挑战，表现不一，阿根廷和智利持续增长，而墨西哥和巴西则明显下滑。苹果和小米通过新产品成功提升市场份额，苹果的 iPhone 16e 在墨西哥 700 至 800 美元价位段销售表现突出。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/242805392.md"
published_at: "2025-06-02T15:21:42.000Z"
---

# 机构：Q1 拉丁美洲智能手机出货量同比减 4% 终结连续七个季度的增长

> 根据 Counterpoint Research 的报告，2025 年第一季度拉丁美洲智能手机出货量同比下降 4%，结束了连续七个季度的增长。主要市场面临经济挑战，表现不一，阿根廷和智利持续增长，而墨西哥和巴西则明显下滑。苹果和小米通过新产品成功提升市场份额，苹果的 iPhone 16e 在墨西哥 700 至 800 美元价位段销售表现突出。

研调机构 Counterpoint Research 今日发布报告表示，拉丁美洲智能型手机市场 2025 年第一季出货量同比减 4%，结束自 2023 年第二季以来连续七个季度的年增长趋势。主要市场面临严峻经济挑战，整体表现呈现分歧态势，除阿根廷与智利持续成长外，墨西哥与巴西均出现明显下滑。品牌竞争方面，苹果与小米凭借策略性新品发表成功拿下市占，成为第一季主要赢家。苹果通过新推出的 iPhone 16e 成功吸引消费者目光，该机款在墨西哥 700 至 800 美元价位带销售排行榜名列前茅，售价低于其他 16 系列机型且硬件软件降规较少。

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