---
title: "谷歌终止食谱试点项目，创作者担心项目造成流量减少"
description: "谷歌公司已终止其 “食谱快速查看” 功能的试点项目，该功能在搜索结果中展示美食博主的内容。尽管谷歌表示该功能旨在帮助用户判断食谱的兴趣，但博主们担心这会减少他们网站的流量和广告收入。谷歌发言人表示，实验的经验将指导未来的开发工作。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/246893332.md"
published_at: "2025-07-01T22:52:09.000Z"
---

# 谷歌终止食谱试点项目，创作者担心项目造成流量减少

> 谷歌公司已终止其 “食谱快速查看” 功能的试点项目，该功能在搜索结果中展示美食博主的内容。尽管谷歌表示该功能旨在帮助用户判断食谱的兴趣，但博主们担心这会减少他们网站的流量和广告收入。谷歌发言人表示，实验的经验将指导未来的开发工作。

近几个月来，Alphabet Inc.旗下谷歌公司测试了 “食谱快速查看”（Recipe Quick View）功能，该功能可在搜索结果中显示一些美食博主的内容。该公司称该功能旨在帮助用户在访问网站之前确定自己是否对某个食谱感兴趣。但一些博主表示，他们担心该产品会阻止用户点击进入他们的网站，从而剥夺他们的流量和广告收入。谷歌周二证实已终止该试验。谷歌发言人在一份声明中表示：“我们不断尝试各种方法，让人们更容易在谷歌搜索中找到有用的信息。从这些实验中汲取的经验教训有助于指导未来的开发和工作。”

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