<p>针对农村地区的目标使得 <strong>达乐</strong>(DG 0.14%) 多年来实现了稳健增长。进入大型零售商避开的市场使其成为这些地区消费者的一站式购物选择。</p>
<p>但如果消费者有其他选择来考虑低价消费品呢？随着电子商务巨头 <strong>亚马逊</strong>(AMZN -0.23%) 计划为全国许多农村市场提供快速配送选项，这可能很快就会成为现实。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMxMzQvcGVvcGxlLXdvcmtpbmctaW4tYS13YXJlaG91c2UuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMxMzQvcGVvcGxlLXdvcmtpbmctaW4tYS13YXJlaG91c2UuanBnJnc9NzAw"/></p>
<p>图片来源：Getty Images。</p>
<h2>亚马逊计划到明年将其配送网络扩大三倍</h2>
<p>在线购物并不是一个新现象，也并不意味着对达乐的威胁。农村消费者可以像其他人一样在线购物——但配送可能需要更长时间。如果你需要立即购买某样东西，在线购物在这种情况下并不是一个现实的选择，这就是达乐能够在众多在线购物选项中成功的原因。</p>
<p>但亚马逊不仅计划明年在更多地区提供配送，它还将向 4000 个小城市、城镇和社区提供当日和次日配送。这意味着在一些农村社区，客户可以在_几小时内_收到配送。这是达乐在在线市场上未曾担心过的竞争。而这就是亚马逊威胁的重大原因。</p>
<p>亚马逊还利用人工智能（AI）来帮助预测特定社区需要存货的商品，这可以更好地为公司在扩展到小城镇时的成功定位。</p>
<h2>达乐会陷入困境吗？</h2>
<p>达乐为其客户提供当日配送，因此在亚马逊最新的扩张计划面前不会显得毫无准备。但它现在面临着亚马逊这个庞大的竞争对手，亚马逊可能会夺取市场份额。</p>
<p>这家美元商店零售商可能会失去销售额，并可能需要在价格上变得更加激进，这将削弱其本已微薄的利润率。</p>
<p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/cd7f93a82046a8e879a8a26267c38a8f.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/cd7f93a82046a8e879a8a26267c38a8f.png"/></p>
<p>DG 利润率数据来源于 YCharts</p>
<p>达乐近年来已经在利润率下降方面苦苦挣扎，而现在，潜在的竞争加剧可能会使当前的情况更加恶化。</p>
<p>亚马逊正在投资数十亿美元在相对较短的时间内建立其网络，这对达乐来说并不容易竞争。考虑到亚马逊对细节的关注和基于 AI 的分析，预计它将瞄准最有利可图和最具吸引力的农村市场，这可能对达乐造成最严重的打击。这就是为什么我认为这家零售股票在未来可能会面临严重困境。</p>
<h2>我会避免投资达乐股票</h2>
<p>达乐的核心客户最近甚至难以购买基本生活必需品。尽管在经济状况恶化的情况下，高收入消费者在达乐的消费有所增加，但该公司的增长前景在短期内看起来并不乐观。在当前的财政年度（截至 1 月），达乐预计可比销售增长在 1.5% 到 2.5% 之间。</p>
<p>而现在，得益于亚马逊，即使是其长期增长前景也可能并不强劲。</p>
<p>鉴于达乐的利润率微薄，其运营几乎没有出错的空间。一旦亚马逊开始向农村地区推出更快的配送选项，业务可能会感受到压力。这为达乐这个已经风险较大的股票引入了新的风险。我不看好它在与亚马逊竞争中的成功几率，这就是为什么我会避免投资达乐股票，因为其基本面在未来几年可能会变得更糟。</p>

亚马逊

达乐

<p>亚马逊计划扩大其配送网络，在 4000 个农村地区提供当日和次日配送，这对在这些市场蓬勃发展的达乐构成了重大威胁。虽然达乐目前提供当日配送，但在亚马逊先进的人工智能驱动的物流和定价策略面前，它可能会面临竞争压力。随着利润率下降和竞争加剧，达乐的增长前景显得黯淡，因此建议投资者避免购买其股票，因为公司面临新的风险</p>

<p>Targeting rural areas has enabled <strong>Dollar General</strong>(DG 0.14%) to generate solid growth for years. Going into markets big-box retailers avoided has allowed it to be the one-stop shop for consumers in those areas.</p>
<div class="lb-trans"><p>针对农村地区的目标使得 <strong>达乐</strong>(DG 0.14%) 多年来实现了稳健增长。进入大型零售商避开的市场使其成为这些地区消费者的一站式购物选择。</p>
</div><p>But what if shoppers had a different option to consider for low-priced consumer goods? That could soon be a reality as e-commerce giant <strong>Amazon</strong>(AMZN -0.23%) is looking to offer fast delivery options to many rural markets across the country.</p>
<div class="lb-trans"><p>但如果消费者有其他选择来考虑低价消费品呢？随着电子商务巨头 <strong>亚马逊</strong>(AMZN -0.23%) 计划为全国许多农村市场提供快速配送选项，这可能很快就会成为现实。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MjMxMzQvcGVvcGxlLXdvcmtpbmctaW4tYS13YXJlaG91c2UuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F823134%2Fpeople-working-in-a-warehouse.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>Amazon to triple its delivery network by next year</h2>
<div class="lb-trans"><h2>亚马逊计划到明年将其配送网络扩大三倍</h2>
</div><p>Online shopping is not a new phenomenon or threat to Dollar General by any means. Rural shoppers can shop for goods online just like anyone else -- but delivery may take longer. If you need something right away, buying online is not going to be a realistic option in those cases, which is why Dollar General has been able to succeed even amid a flurry of online shopping options.</p>
<div class="lb-trans"><p>在线购物并不是一个新现象，也并不意味着对达乐的威胁。农村消费者可以像其他人一样在线购物——但配送可能需要更长时间。如果你需要立即购买某样东西，在线购物在这种情况下并不是一个现实的选择，这就是达乐能够在众多在线购物选项中成功的原因。</p>
</div><p>But Amazon isn't just planning to offer delivery in more areas next year, it's going to offer same-day and next-day delivery to 4,000 small cities, towns, and communities. This means that in some rural communities, customers could receive deliveries within <em>hours</em>. That's the kind of competition Dollar General hasn't had to worry about from online marketplaces. And this is why the Amazon threat is a considerable one.</p>
<div class="lb-trans"><p>但亚马逊不仅计划明年在更多地区提供配送，它还将向 4000 个小城市、城镇和社区提供当日和次日配送。这意味着在一些农村社区，客户可以在_几小时内_收到配送。这是达乐在在线市场上未曾担心过的竞争。而这就是亚马逊威胁的重大原因。</p>
</div><p>Amazon is also utilizing artificial intelligence (AI) to help predict which items it needs to stock in specific communities, which can better position the company for success as it expands into small towns.</p>
<div class="lb-trans"><p>亚马逊还利用人工智能（AI）来帮助预测特定社区需要存货的商品，这可以更好地为公司在扩展到小城镇时的成功定位。</p>
</div><h2>Is Dollar General in trouble?</h2>
<div class="lb-trans"><h2>达乐会陷入困境吗？</h2>
</div><p>Dollar General offers same-day delivery to its customers, so it won't exactly be caught flat-footed with Amazon's latest expansion plans. But it's now facing a mammoth competitor in Amazon, which could conceivably take market share.</p>
<div class="lb-trans"><p>达乐为其客户提供当日配送，因此在亚马逊最新的扩张计划面前不会显得毫无准备。但它现在面临着亚马逊这个庞大的竞争对手，亚马逊可能会夺取市场份额。</p>
</div><p>The dollar store retailer may lose sales and it may need to become more aggressive in price, which would cut into its already thin margins.</p>
<div class="lb-trans"><p>这家美元商店零售商可能会失去销售额，并可能需要在价格上变得更加激进，这将削弱其本已微薄的利润率。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.ycharts.com/charts/cd7f93a82046a8e879a8a26267c38a8f.png" alt="" original-src="https://media.ycharts.com/charts/cd7f93a82046a8e879a8a26267c38a8f.png"/></p>
<p>DG Profit Margin data by YCharts</p>
<div class="lb-trans"><p>DG 利润率数据来源于 YCharts</p>
</div><p>Dollar General has already been struggling with declining margins in recent years, and now, potentially heightened competition could exacerbate the current situation.</p>
<div class="lb-trans"><p>达乐近年来已经在利润率下降方面苦苦挣扎，而现在，潜在的竞争加剧可能会使当前的情况更加恶化。</p>
</div><p>Amazon is investing billions to build its network in a fairly short time frame and that isn't going to be easy for Dollar General to compete with. With Amazon's attention to detail and AI-powered analytics, odds are it's going to go after the most profitable and lucrative rural markets, which could hit Dollar General the hardest. That's why I definitely think the retail stock could be in deep trouble in the future.</p>
<div class="lb-trans"><p>亚马逊正在投资数十亿美元在相对较短的时间内建立其网络，这对达乐来说并不容易竞争。考虑到亚马逊对细节的关注和基于 AI 的分析，预计它将瞄准最有利可图和最具吸引力的农村市场，这可能对达乐造成最严重的打击。这就是为什么我认为这家零售股票在未来可能会面临严重困境。</p>
</div><h2>I'd steer clear of Dollar General stock</h2>
<div class="lb-trans"><h2>我会避免投资达乐股票</h2>
</div><p>Dollar General's core customer has been struggling to even buy the bare essentials of late. And while higher-income shoppers are spending more at Dollar General in light of worsening economic conditions, the company's growth prospects don't look great in the near term. For the current fiscal year (which ends in January), Dollar General is anticipating comparable sales growth between 1.5% and 2.5%.</p>
<div class="lb-trans"><p>达乐的核心客户最近甚至难以购买基本生活必需品。尽管在经济状况恶化的情况下，高收入消费者在达乐的消费有所增加，但该公司的增长前景在短期内看起来并不乐观。在当前的财政年度（截至 1 月），达乐预计可比销售增长在 1.5% 到 2.5% 之间。</p>
</div><p>And now, thanks to Amazon, even its long-term growth prospects may not be all that strong.</p>
<div class="lb-trans"><p>而现在，得益于亚马逊，即使是其长期增长前景也可能并不强劲。</p>
</div><p>There isn't much room for error in Dollar General's operations given its thin margins. And the business could feel the squeeze once Amazon starts rolling out faster delivery options to rural areas. It introduces a new risk for an already risky stock in Dollar General. I don't like its odds of success in competing against Amazon, which is why I'd avoid Dollar General stock as its fundamentals could get even worse in the years ahead.</p>
<div class="lb-trans"><p>鉴于达乐的利润率微薄，其运营几乎没有出错的空间。一旦亚马逊开始向农村地区推出更快的配送选项，业务可能会感受到压力。这为达乐这个已经风险较大的股票引入了新的风险。我不看好它在与亚马逊竞争中的成功几率，这就是为什么我会避免投资达乐股票，因为其基本面在未来几年可能会变得更糟。</p>
</div>

Amazon Is Going to Offer Fast Delivery in Rural Areas. Should Dollar General Investors Be Worried?

- Dollar General 在农村市场取得增长，但面临亚马逊的竞争威胁。  
- 亚马逊计划在 4000 个小城镇提供同日和次日送货服务。  
- 这可能导致 Dollar General 销售下降，利润空间进一步压缩。  

亚马逊计划在农村地区提供快速配送服务，达乐的投资者是否应该感到担忧？