---
title: "多地进入 “火炉” 模式，“避暑游” 搜索量环比涨近 200%"
description: "随着全国多地进入 “火炉” 模式，游客的 “避暑” 需求不断上涨。美团旅行数据显示，7 月以来，关键词 “避暑” 的热度持续上升，7 月 5 日达到峰值，7 月 12 日又出现小高峰。总搜索量同比上涨 45%，而 “避暑游” 搜索量环比涨近 200%。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/249101535.md"
published_at: "2025-07-18T08:25:29.000Z"
---

# 多地进入 “火炉” 模式，“避暑游” 搜索量环比涨近 200%

> 随着全国多地进入 “火炉” 模式，游客的 “避暑” 需求不断上涨。美团旅行数据显示，7 月以来，关键词 “避暑” 的热度持续上升，7 月 5 日达到峰值，7 月 12 日又出现小高峰。总搜索量同比上涨 45%，而 “避暑游” 搜索量环比涨近 200%。

随着全国多地进入 “火炉” 模式，游客的 “避暑” 需求不断上涨。美团旅行数据显示，7 月开始，关键词 “避暑” 的热度不断上涨，到 7 月 5 日达到峰值，7 月 12 日又出现小高峰。7 月以来，关键词 “避暑” 总搜索量同比上涨 45%，“避暑游” 总搜索量环比涨近 200%。

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