---
title: "京东家具业务负责人：宜家将在京东推出一系列独家产品及折扣"
description: "京东与宜家家居达成合作，正式开启 IKEA 京东官方旗舰店，将于 8 月 8 日开业。京东家具业务负责人表示，此次合作是为了满足 80、90 后消费者对多元化家居的需求，并丰富京东的家居品牌矩阵。开业当天，宜家将在京东推出一系列独家产品及折扣，包括电竞椅、电竞桌等。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/251436196.md"
published_at: "2025-08-04T11:00:56.000Z"
---

# 京东家具业务负责人：宜家将在京东推出一系列独家产品及折扣

> 京东与宜家家居达成合作，正式开启 IKEA 京东官方旗舰店，将于 8 月 8 日开业。京东家具业务负责人表示，此次合作是为了满足 80、90 后消费者对多元化家居的需求，并丰富京东的家居品牌矩阵。开业当天，宜家将在京东推出一系列独家产品及折扣，包括电竞椅、电竞桌等。

今日京东与全球知名家具及家居用品品牌宜家家居达成合作，正式开启 IKEA 宜家家居京东官方旗舰店，并将于 8 月 8 日正式开业。谈及为何会在目前的时间点京东和宜家选择进行合作？京东零售家电家居事业群家具业务部负责人表示，“一是，随着 80、90 后成为家装家居消费的主力人群，他们对家的审美和功能需求更加偏向于多元化，也更期待便捷的一站式消费；二是，这也是京东丰富家居品牌矩阵，夯实高品质家居共建非常重要的举措和落地的项目，后续有可能会跟宜家在京东 MALL 或者以其他业态的形式，在线下更深层次的合作；三是，一起提供差异化的产品，比如本月 8 日的开业，宜家会在京东推出了一系列专供的电竞椅、电竞桌、折叠桌、床品等全渠道首发产品，还有独家的五折产品。”

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