---
title: "谷歌坚称其 AI 搜索并未破坏网络"
description: "谷歌声称其人工智能搜索功能并未对网站流量产生负面影响，尽管有相反的说法。在最近的一篇博客文章中，谷歌搜索负责人 Liz Reid 表示，与去年相比，整体点击量保持稳定，尽管一些网站的点击量有所增加，而另一些则有所下降。Reid 认为，人工智能对网络是有益的，反驳了基于有缺陷的方法论的第三方报告。搜索模式的变化影响了流量分配，偏向于拥有真实内容的网站。谷歌每天仍然发送数十亿次点击，并正在测试新的人工"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/251883022.md"
published_at: "2025-08-06T17:47:28.000Z"
---

# 谷歌坚称其 AI 搜索并未破坏网络

> 谷歌声称其人工智能搜索功能并未对网站流量产生负面影响，尽管有相反的说法。在最近的一篇博客文章中，谷歌搜索负责人 Liz Reid 表示，与去年相比，整体点击量保持稳定，尽管一些网站的点击量有所增加，而另一些则有所下降。Reid 认为，人工智能对网络是有益的，反驳了基于有缺陷的方法论的第三方报告。搜索模式的变化影响了流量分配，偏向于拥有真实内容的网站。谷歌每天仍然发送数十亿次点击，并正在测试新的人工智能策划的搜索结果

Google says its AI search features aren’t tanking website traffic despite recent reports suggesting otherwise. In a blog post published on Wednesday, Google Search head Liz Reid says click volume from the search engine has remained “relatively stable” when compared to the same time last year — though some types of websites are getting more clicks and others are getting less.

Reid’s argument that AI is actually helping the web comes just weeks after Pew Research published a report that said people are “less likely” to click on links when Google presents them with an AI Overview, or the AI-generated summary that appears at the top of Search. In her post, Reid says Google’s findings contradict third-party reports that are “often based on flawed methodologies.”

Recent changes to Google Search have sent ripples throughout the digital media industry. A recent report from *The Wall Street Journal* detailed how *Business Insider*, *The* *Washington Post*, and *HuffPost* have faced a decline in traffic in the wake of ChatGPT, Gemini, and Copilot that has led some outlets to lay off staff. On top of that, shifts in Google’s algorithms have resulted in independent websites struggling to stay in search results

Changing search patterns have brought about “decreased traffic to some sites and increased traffic to others,” with websites with forums, videos, podcasts, and “authentic voices” benefitting the most, according to Reid. Users are also more likely to visit sites containing in-depth reviews, original posts, or thoughtful analyses. “We continue to send billions of clicks to websites every day and believe that Search’s value exchange with the web remains strong,” Reid says.

Reid adds that while some users might not click citations within AI Overviews, people who do click through may spend longer on the website to learn more about a topic. “An AI response might provide the lay of the land, but people click to dive deeper and learn more, and when they do, these clicks are more valuable,” Reid says.

Google rolled out its chatbot-like search feature, AI Mode, to everyone in the US, raising more concerns among digital publishers. Despite these far-reaching effects, Google has even bigger plans to reinvent search down the line, as it has started testing a new search results page curated by AI.

### Related Stocks

- [GOOGL.US - 谷歌-A](https://longbridge.com/zh-CN/quote/GOOGL.US.md)
- [GOOG.US - 谷歌-C](https://longbridge.com/zh-CN/quote/GOOG.US.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| 姚顺宇谷歌首秀，Gemini 新模型刷爆 SOTA：人类仅剩 7 人捍卫碳基编程 | 谷歌推出 Gemini 3 Deep Think 模型，取得 3455 Elo 分数，位列全球第 8，超越以往最高分 2727。该模型在 ARC-AGI-2 基准测试中得分 84.6%，刷新 SOTA，远超 Claude Opus 4.6  | [Link](https://longbridge.com/zh-CN/news/275891427.md) |
| “Robotaxi 商业化大赛” 拉开大幕，Waymo 定下 “今年 KPI”：美国市场每周 100 万单！ | Waymo 扩张速度显著加快，计划今年在美国及国际市场的 20 个城市扩大测试并推出新商业服务，在某些情况下 Waymo 可以在短短几个月内完成从城市测绘到付费出行的全流程。该公司目前在美国约六个城市通过自有应用及与 Uber 合作提供无人 | [Link](https://longbridge.com/zh-CN/news/275681939.md) |
| Alphabet 发行 100 年期英镑债券，科技公司近 30 年来首次 | Alphabet 计划发行百年期英镑债券，支持 AI 投资。这是科技公司近 30 年来首次发行此类长期债券。此次发债融资创纪录，美元债券发行筹资 200 亿美元，超出预期。摩根士丹利预计，Alphabet 将借入 4000 亿美元，推动投资 | [Link](https://longbridge.com/zh-CN/news/275357669.md) |
| 200 亿美元还不够！Alphabet 首发瑞郎债，为 1850 亿美元 AI 雄心借遍全球 | 为支撑 1850 亿美元 AI 豪赌，Alphabet 掀起史诗级融资攻势：继 200 亿美元美债遭千亿哄抢后，不仅首发瑞郎债，更罕见推出 “百年期” 英镑债！科技巨头借贷狂潮正重塑市场，AI 基建竞赛已正式进阶为残酷的 “拼钱” 时代。 | [Link](https://longbridge.com/zh-CN/news/275425212.md) |
| 每千次展示 60 美元！OpenAI 用高价拉开 “AI 广告” 大幕 | 为应对 AI 巨额开支，OpenAI 正式测试广告，CPM60 美元起步、最低投入 20 万美元，定位高端渠道，直接挑战谷歌万亿美元市场，WPP 等顶级代理已率先合作。但转型风险并存：需平衡用户信任，承诺不用私聊数据；对手 Anthropi | [Link](https://longbridge.com/zh-CN/news/275993077.md) |

---

> **免责声明**：本文内容仅供参考，不构成任何投资建议。