---
title: "花旗：泡泡玛特或将继续受益于知识产权孵化和运营 维持对该股的买入评级并上调目标价"
description: "花旗报告指出，泡泡玛特将继续受益于其知识产权的孵化和运营，预计新产品 “迷你拉布布” 的发布将提升该 IP 的全球热度。花旗维持对泡泡玛特的买入评级，并将目标价从 384.50 港元上调至 398.00 港元。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/253915111.md"
published_at: "2025-08-21T04:41:20.000Z"
---

# 花旗：泡泡玛特或将继续受益于知识产权孵化和运营 维持对该股的买入评级并上调目标价

> 花旗报告指出，泡泡玛特将继续受益于其知识产权的孵化和运营，预计新产品 “迷你拉布布” 的发布将提升该 IP 的全球热度。花旗维持对泡泡玛特的买入评级，并将目标价从 384.50 港元上调至 398.00 港元。

花旗报告称，泡泡玛特料将继续受益于其 IP 孵化和运营。关于 “拉布布” 人气持久性的长期争论，应会因该公司在新产品发布中持续展现的强劲实力而得到解答。随着迷你 “拉布布” 将于本周首次亮相，花旗预计这将进一步激发该 IP 在全球的热度。长期来看，花旗预计 “拉布布” 的商业价值将有机会延伸至潮玩以外的广泛领域。花旗维持买入评级，并将该股目标价从 384.50 港元上调至 398.00 港元。

### Related Stocks

- [09992.HK - 泡泡玛特](https://longbridge.com/zh-CN/quote/09992.HK.md)

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