--- title: "李斌：蔚来公司新一代产品有充分的成本竞争力" description: "李斌在蔚来 2025 年二季度财报电话会上表示，蔚来公司的目标是实现 20% 的毛利率，并努力向 25% 迈进。乐道品牌的目标是 15% 以上的毛利率，而萤火虫品牌则为 10% 左右。李斌强调，新一代产品具备充分的成本竞争力，这得益于公司长期的自研技术积累和成本控制措施。" type: "news" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/255634821.md" published_at: "2025-09-02T13:15:32.000Z" --- # 李斌：蔚来公司新一代产品有充分的成本竞争力 > 李斌在蔚来 2025 年二季度财报电话会上表示，蔚来公司的目标是实现 20% 的毛利率，并努力向 25% 迈进。乐道品牌的目标是 15% 以上的毛利率，而萤火虫品牌则为 10% 左右。李斌强调，新一代产品具备充分的成本竞争力，这得益于公司长期的自研技术积累和成本控制措施。 9 月 2 日，李斌在蔚来 2025 年二季度财报电话会上表示，蔚来公司长期努力的目标是毛利率实现 20%。其中，蔚来品牌目标毛利率实现 20%，并在此基础上往 25% 努力。乐道品牌毛利率将在 15% 毛利率基础上争取实现更高毛利率。萤火虫毛利率是 10% 左右。公司在产品定义时已经做好充分准备，为激进定价进行较强的成本支撑，蔚来公司新一代产品有充分的成本竞争力，这是基于长期自研技术积累已经成本控制措施达到的降本能力。 ### Related Stocks - [NIO.US - 蔚来汽车](https://longbridge.com/zh-CN/quote/NIO.US.md) - [NIO.SG - 蔚来汽车](https://longbridge.com/zh-CN/quote/NIO.SG.md) - [09866.HK - 蔚来-SW](https://longbridge.com/zh-CN/quote/09866.HK.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | William Li reaffirms Nio's 2026 annual profitability target in internal address | William Li, CEO of Nio Inc, reaffirmed the company's target of achieving annual profitability by 2026 during an internal | [Link](https://longbridge.com/zh-CN/news/275430476.md) | | Nio makes official entry into Uzbekistan with opening of 1st local store | Nio has officially entered the Uzbekistan market by opening its first store, Nio Space Tashkent, in partnership with loc | [Link](https://longbridge.com/zh-CN/news/274409982.md) | | CICC Reaffirms Their Buy Rating on NIO Inc. Class A (9866) | CICC analyst maintained a Buy rating on NIO Inc. Class A yesterday and set a price target of HK$50.00.Valentine's Day Sa | [Link](https://longbridge.com/zh-CN/news/275967598.md) | | Nio to enhance power business operations for profitability, says William Li | Nio Inc. aims to enhance profitability in its power business after achieving a milestone of 100 million battery swap ser | [Link](https://longbridge.com/zh-CN/news/275255251.md) | | Chinese EV maker Nio recalls 246,229 cars over software problem | BEIJING, Feb 9 (Reuters) - Chinese electric vehicle maker Niois recalling 246,229 vehicles due to software issues that c | [Link](https://longbridge.com/zh-CN/news/275304834.md) | --- > **免责声明**：本文内容仅供参考，不构成任何投资建议。