---
title: "天猫宣布推出 “即时购” 会场 贯彻线上线下一体化经营战略"
description: "记者获悉，9 月 8 日，天猫在 “天猫超级 88” 首次上线 “即时购” 会场，旨在将品牌官方正品一小时送达。在 2025 年第二季度财报电话会上，阿里巴巴中国电商事业群 CEO 蒋凡提到，品牌线下门店加入淘宝闪购，在天猫线上线下一体化经营，将给消费者带来全新购物体验，预计未来 3 年有 1 万亿交易增量。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/256479219.md"
published_at: "2025-09-09T03:03:35.000Z"
---

# 天猫宣布推出 “即时购” 会场 贯彻线上线下一体化经营战略

> 记者获悉，9 月 8 日，天猫在 “天猫超级 88” 首次上线 “即时购” 会场，旨在将品牌官方正品一小时送达。在 2025 年第二季度财报电话会上，阿里巴巴中国电商事业群 CEO 蒋凡提到，品牌线下门店加入淘宝闪购，在天猫线上线下一体化经营，将给消费者带来全新购物体验，预计未来 3 年有 1 万亿交易增量。

记者获悉，9 月 8 日，天猫在 “天猫超级 88” 首次上线 “即时购” 会场，旨在将品牌官方正品一小时送达。在 2025 年第二季度财报电话会上，阿里巴巴中国电商事业群 CEO 蒋凡提到，品牌线下门店加入淘宝闪购，在天猫线上线下一体化经营，将给消费者带来全新购物体验，预计未来 3 年有 1 万亿交易增量。

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