---
title: "中国游戏出海的三重底气"
description: "在德国科隆国际游戏展上，《黑神话：钟馗》发布先导预告片，迅速走红。中国游戏以文化、技术和生态赋能，吸引海外玩家，迎来出海黄金期。中国游戏正实现从输出产品到传播文化的升级，展现中国神话和东方美学，成为文明对话的载体。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/256819067.md"
published_at: "2025-09-11T00:11:02.000Z"
---

# 中国游戏出海的三重底气

> 在德国科隆国际游戏展上，《黑神话：钟馗》发布先导预告片，迅速走红。中国游戏以文化、技术和生态赋能，吸引海外玩家，迎来出海黄金期。中国游戏正实现从输出产品到传播文化的升级，展现中国神话和东方美学，成为文明对话的载体。

不久前，在德国科隆国际游戏展上，《黑神话》系列第二部作品《黑神话：钟馗》正式发布先导预告片，在网上迅速走红。从游戏 IP 推陈出新，到国产游戏登上全球热销榜，再到超 50 家中国厂商亮相科隆展，中国游戏以文化为根、技术为骨、生态赋能，正不断 “圈粉” 海外玩家，迎来出海黄金期。正如中国手机曾实现从代工生产到打造品牌的 “逆袭”，中国游戏出海也正在实现从输出产品到传播文化的升级。当中国神话、东方美学打动全球玩家，游戏便不只是娱乐方式，更是文明对话的载体。用代码写故事，用画面传情感，用交互连人心，让世界从一个侧面看见更加立体、真实、生动的中国，这或许是游戏出海最动人的意义之一。

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