---
title: "近期内地苹果手机销售额按年跌 6% 较过往新机发布前跌幅大"
description: "根据 Counterpoint Research 的数据，苹果手机在内地的销售额较去年同期下跌 6%，跌幅较以往新机发布前更大。尽管政府推出补贴，整体手机市场仍萎缩 2%。苹果市场份额为 12%，位居第六，小米、OPPO 和华为各占 16%。分析师预计第三季度整体手机市场微幅下跌，全年表现持平。消费者仍基于续航力和性价比等因素决定购买。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/257674372.md"
published_at: "2025-09-17T07:35:24.000Z"
---

# 近期内地苹果手机销售额按年跌 6% 较过往新机发布前跌幅大

> 根据 Counterpoint Research 的数据，苹果手机在内地的销售额较去年同期下跌 6%，跌幅较以往新机发布前更大。尽管政府推出补贴，整体手机市场仍萎缩 2%。苹果市场份额为 12%，位居第六，小米、OPPO 和华为各占 16%。分析师预计第三季度整体手机市场微幅下跌，全年表现持平。消费者仍基于续航力和性价比等因素决定购买。

外电引述 Counterpoint Research 数据报道，在 iPhone 17 上市前几星期，苹果 (AAPL.US) 手机在内地的销售额较去年同期下跌 6%，较过往新机发布前的跌幅更大。

而小米 (01810.HK)、Vivo 和荣耀等手机制造商，在第三季首八个星期的销售同样录得下跌。尽管政府推出大规模补贴鼓励消费，7 月至 8 月期间内地整体手机市场仍萎缩 2%。

根据 Counterpoint 数据，苹果的市场份额为 12%，仅位居市场第六。小米、OPPO 和华为在夏季各占 16% 销售份额，而 Vivo 作为龙颈，市场份额亦只有 19%。

分析师预期第三季度中国整体手机市场将微幅下跌，全年表现预计持平。由於消费者仍基於续航力、性价比等实用因素来决定是否购买，因此即使苹果未有在内地推出 Apple Intelligence，亦没有受到影响。

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