--- title: "蜜雪集团：收购鲜啤福鹿家能实现更广泛的品类覆盖" description: "蜜雪集团于 10 月 1 日宣布收购鲜啤福鹿家 51% 股权，投资额为 2.86 亿元。此举将使蜜雪集团的产品线扩展至现打鲜啤，满足消费者对高质平价产品的需求。鲜啤福鹿家在多个方面具备竞争优势，蜜雪集团将利用这一优势把握行业发展机遇，并通过协同效应推动双方业务的进一步发展。" type: "news" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/259765642.md" published_at: "2025-10-02T10:02:02.000Z" --- # 蜜雪集团：收购鲜啤福鹿家能实现更广泛的品类覆盖 > 蜜雪集团于 10 月 1 日宣布收购鲜啤福鹿家 51% 股权，投资额为 2.86 亿元。此举将使蜜雪集团的产品线扩展至现打鲜啤，满足消费者对高质平价产品的需求。鲜啤福鹿家在多个方面具备竞争优势，蜜雪集团将利用这一优势把握行业发展机遇，并通过协同效应推动双方业务的进一步发展。 10 月 1 日，蜜雪集团于香港联交所发布公告，公司已与福鹿家企业管理有限公司及其股东签订投资协议，拟向鲜啤福鹿家注资 2.86 亿元，认购其经扩大注册资本的 51% 股权。对此，记者 10 月 2 日获悉，蜜雪集团表示该投资后，蜜雪集团的产品品类将从现制果饮、茶饮、冰淇淋和咖啡延伸至现打鲜啤，实现更广泛的产品品类覆盖，进一步满足消费者对高质平价产品的共同需求。同时，鲜啤福鹿家在产品、商业模式、运营体系、供应链等方面建立了较好的竞争优势，具有良好的发展潜力。蜜雪集团可依托鲜啤福鹿家现有竞争优势，把握现打鲜啤行业发展机遇。此外，双方经营理念和业态契合，协同效应显著，蜜雪集团可多维度深度赋能整合鲜啤福鹿家现有业务，助力鲜啤福鹿家业务进一步发展。 ### Related Stocks - [02097.HK - 蜜雪集团](https://longbridge.com/zh-CN/quote/02097.HK.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Mixue Pours 297 Million Yuan Into Fulujia to Enter Fresh Beer Market | Mixue Pours 297 Million Yuan Into Fulujia to Enter Fresh Beer Market | [Link](https://longbridge.com/zh-CN/news/259738655.md) | | Husband Said Wife Had '365 Days To Hustle' Gift Money While Controlling Every Dollar, Then Mocks Ice Cream Sundae And Birthday Card She Got Him | A 29-year-old stay-at-home wife faced backlash from her husband after giving him a simple birthday celebration, includin | [Link](https://longbridge.com/zh-CN/news/275321463.md) | | Chow Tai Fook Jewellery to Raise Prices in Mid-March | Chow Tai Fook Jewellery to Raise Prices in Mid-March | [Link](https://longbridge.com/zh-CN/news/275546011.md) | | BII Railway Transportation Tech expects revenue between HK$1,700 mln and HK$1,800 mln for FY | BII Railway Transportation Tech expects revenue between HK$1,700 mln and HK$1,800 mln for FY | [Link](https://longbridge.com/zh-CN/news/275888153.md) | | Some of Heineken's job cuts will target Europe, non-priority markets | Some of Heineken's job cuts will target Europe, non-priority markets | [Link](https://longbridge.com/zh-CN/news/275563941.md) | --- > **免责声明**：本文内容仅供参考，不构成任何投资建议。