---
title: "“双节” 车市：车企降价促销力度收缩，四季度有望实现 5%~10% 同比增长"
description: "今年国庆假期，车企降价促销力度减弱，分析认为受 “反内卷” 政策和原材料价格回升影响，价格战空间缩小。尽管部分地区暂停汽车置换补贴，但双节假期的购车需求集中释放，预计四季度车市销量将实现 5%~10% 的同比增长。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/260108488.md"
published_at: "2025-10-06T23:54:30.000Z"
---

# “双节” 车市：车企降价促销力度收缩，四季度有望实现 5%~10% 同比增长

> 今年国庆假期，车企降价促销力度减弱，分析认为受 “反内卷” 政策和原材料价格回升影响，价格战空间缩小。尽管部分地区暂停汽车置换补贴，但双节假期的购车需求集中释放，预计四季度车市销量将实现 5%~10% 的同比增长。

记者在实地走访时发现，与往年相比，今年国庆假期，车企降价促销力度减弱、范围缩小。乘联分会秘书长崔东树分析认为，在 “反内卷” 政策力度加大，碳酸锂等原材料价格回升等多重因素影响下，车企打 “价格战” 的空间进一步缩小。中国汽车流通协会副秘书长郎学红认为，今年以来，相关主管部门一直在治理 “内卷式” 竞争，厂家对降价会比较谨慎。“国庆期间，很多省市都在举办车展，厂家也会有一些支持性政策。再加上 ‘金九银十’ 本就是车市需求旺季，车企没有必要在这个时候进一步降价。” 郎学红表示。郎学红表示，尽管部分地区暂停汽车置换更新补贴活动，但双节假期集客效应显著、出游购车需求集中释放，叠加经销商年底冲量促销活动，有望支撑全月销量温和回升。展望四季度，44.4% 的经销商持乐观态度，预判车市销量将实现 5%~10% 的同比增长。

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