---
title: "Gary Black Thinks Tesla's Brand Leverage Is 'Undeveloped,' Says Cheaper Model Needs To Have Marketing Benefit"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/260133118.md"
description: "Gary Black, managing director of Future Fund LLC, believes Tesla's brand leverage is underdeveloped, particularly regarding the anticipated affordable Model Y. He argues that while lower-priced models can enhance a premium brand's appeal, they must also provide marketing benefits to successfully enter new product categories. Black's concerns echo those of other investors, who worry that a new affordable Model Y could cannibalize existing sales. Tesla has previously offered lower-spec versions of its models but discontinued them shortly after launch."
datetime: "2025-10-07T07:08:26.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/260133118.md)
  - [en](https://longbridge.com/en/news/260133118.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/260133118.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/260133118.md) | [繁體中文](https://longbridge.com/zh-HK/news/260133118.md)


# Gary Black Thinks Tesla's Brand Leverage Is 'Undeveloped,' Says Cheaper Model Needs To Have Marketing Benefit

**Future Fund LLC**'s managing director, **Gary Black**, says that **Tesla Inc.**'s (NASDAQ:TSLA) brand leverage is underdeveloped amid affordable Model Y speculation.

_Check out the price of TSLA here._

## ‘Huge Supporter Of Brand Leverage,' Says Gary Black

Taking to the social media platform X on Monday, the investor said that the new product launch from Tesla would most likely be a trimmed-down version of the Model Y crossover SUV, adding that he had been calling for a more affordable Tesla vehicle since 2020.

"I'm a huge supporter of brand leverage," Black said, adding that " lower-priced flanker products" broaden a premium brand's appeal, but added that "there has to be a marketing benefit that allows TSLA to enter a new product category (e.g. hatchback) to drive incremental TAM beside price."

He also cited **Apple Inc.**'s (NASDAQ:AAPL) iPhone 16e as an example of affordable models driving a brand's appeal. "IMO TSLA brand leverage is still way undeveloped," the investor said.

## Gary Black's Tesla Model Y Criticism, Tesla's Other Affordable Trims

This isn't the first instance of the investor questioning Tesla's strategy with the affordable trim. Black had previously stated that a new, affordable Model Y trim level wouldn't offer the EV giant "incremental volume" and would cannibalize sales.

His concerns were also shared by **Deepwater Asset Management**'s investor **Gene Munster**, who said that despite Tesla seemingly taking a page out of Apple's book. "If it really looks just like the Y, it will cannibalize the Y. I have to think more about that trade off," Munster had shared.

Tesla isn't a stranger to offering specced-down versions of its models, with the company previously offering a trimmed-down Cybertruck with lesser features for $69,990. However, Tesla discontinued the model just 5 months after its launch.

Tesla scores well on Momentum and Growth metrics, while offering satisfactory Quality, but poor Value. Tesla also offers a favorable price trend in the Short, Medium and Long term. For more such insights, sign up for Benzinga Edge Stock Rankings today!

_Check out more of Benzinga’s Future Of Mobility coverage by_ _following this link._

-   Tesla Showcases Optimus Bot At Disney’s ‘Tron: ARES’ Premiere As Jared Leto Tries To ‘Fight’ A Robot

_Photo courtesy: Shutterstock_

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