---
title: "Understanding the Market | MAO GEPING rises over 9%, Double Eleven promotion is expected to amplify brand momentum, Morgan Stanley believes the company has significant growth opportunities"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/261197794.md"
description: "MAO GEPING's stock price rose by more than 9%, with an increase of 9.2% as of the time of publication, trading at HKD 106.8, with a transaction volume of HKD 278 million. The Double Eleven shopping festival is about to begin, and domestic cosmetics brands are actively announcing their promotional mechanisms. JP Morgan believes that MAO GEPING has significant growth opportunities, expecting its market share in the high-end cosmetics market to double, with a compound annual growth rate (CAGR) of 31% for revenue and profit"
datetime: "2025-10-15T07:46:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/261197794.md)
  - [en](https://longbridge.com/en/news/261197794.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/261197794.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/261197794.md) | [繁體中文](https://longbridge.com/zh-HK/news/261197794.md)


# Understanding the Market | MAO GEPING rises over 9%, Double Eleven promotion is expected to amplify brand momentum, Morgan Stanley believes the company has significant growth opportunities

According to Zhitong Finance APP, MAO GEPING (01318) rose over 9%, as of the time of writing, up 9.2% to HKD 106.8, with a transaction volume of HKD 278 million.

In terms of news, the Double 11 shopping festival has kicked off, and domestic cosmetics brands have begun to announce their promotional mechanisms for the event. Additionally, Li Jiaqi's livestream will start pre-sales on the evening of October 15. Cathay Pacific Securities pointed out that the Double 11 period has been extended again, with multiple platforms simplifying activity rules and shortening the purchasing decision process. They focus on sectors that catalyze strong product momentum and strong brand awareness during the peak season. The Double 11 shopping festival typically amplifies brand momentum. They recommend key targets that have shown significant trends in large single products and new brands since 2025; stable high-growth targets; and those expected to bottom out, likely to welcome a turning point.

JP Morgan released a research report stating that MAO GEPING, with its 25-year history and differentiated consumer experience (one-on-one personalized makeup and skincare services), has significant growth opportunities and is expected to double its market share in the high-end cosmetics market from the current 2%. The bank believes that MAO GEPING's enhancement of brand equity, unique offline operations to improve penetration, stable product supply, and category expansion should drive its revenue and profit compound annual growth rate (CAGR) to 31% from fiscal years 2025 to 2027, surpassing peers' 19% and 16%. The bank noted that recent catalysts include the upcoming Double 11 event

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- [MAO GEPING (01318.HK)](https://longbridge.com/zh-CN/quote/01318.HK.md)

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