---
title: "淘宝平台总裁处端：大消费平台首个双 11，品牌将迎来万亿新增量"
description: "“大消费平台正释放出前所未有的增长机遇，品牌将迎来万亿新增量。” 阿里巴巴中国电商事业群淘宝平台总裁处端表示，当前品牌的新红利可概括为三个超级，分别是超级增量：淘宝闪购，超级枢纽：淘宝大会员，超级引擎：88VIP。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/261441571.md"
published_at: "2025-10-16T12:06:01.000Z"
---

# 淘宝平台总裁处端：大消费平台首个双 11，品牌将迎来万亿新增量

> “大消费平台正释放出前所未有的增长机遇，品牌将迎来万亿新增量。” 阿里巴巴中国电商事业群淘宝平台总裁处端表示，当前品牌的新红利可概括为三个超级，分别是超级增量：淘宝闪购，超级枢纽：淘宝大会员，超级引擎：88VIP。

“大消费平台正释放出前所未有的增长机遇，品牌将迎来万亿新增量。” 阿里巴巴中国电商事业群淘宝平台总裁处端表示，当前品牌的新红利可概括为三个超级，分别是超级增量：淘宝闪购，超级枢纽：淘宝大会员，超级引擎：88VIP。

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