---
title: "字节、阅文、知乎瞄上短故事"
description: "字节在抖音 App 内推出了 20 款短故事小程序，进一步布局内容领域。此举旨在利用抖音的流量优势抢占短故事市场。此前，阅文、阿里 UC 和知乎等平台也已关注短故事，推出相关产品以争夺市场份额。"
type: "news"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/261460403.md"
published_at: "2025-10-16T13:08:39.000Z"
---

# 字节、阅文、知乎瞄上短故事

> 字节在抖音 App 内推出了 20 款短故事小程序，进一步布局内容领域。此举旨在利用抖音的流量优势抢占短故事市场。此前，阅文、阿里 UC 和知乎等平台也已关注短故事，推出相关产品以争夺市场份额。

字节在抖音 App 内上线了灵韵故事、桃夭故事、甜芒故事等至少 20 款短故事小程序，运营方为巨量引擎。 这并非字节首次在内容领域布局规模化矩阵，此前已在短剧、小说赛道搭建起多产品体系，此次短故事矩阵的推出，相当于是在 “短平快” 内容赛道再落一新子，而字节此时密集上线短故事小程序，显然是想借抖音的流量优势快速抢占短故事这块市场。 在字节之前，已有不少互联网平台盯上了短故事这块 “蛋糕”。包括阅文旗下的 QQ 阅读已将短故事独立归为一类，阿里 UC 上线单独的 “故事” 频道，与 “短剧” 频道并列。更早一些，知乎则是直接推出独立的短故事 App“盐言故事” 抢占市场。

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