---
title: "Song Shuyu from the China Alcoholic Drinks Association: The compound annual growth rate of China's baijiu market is 2.3%, and the \"attitude + price + choice\" three rational consumption views have become a consensus"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/261570588.md"
description: "At the 23rd China International Wine Expo, Song Shuyu, Chairman of the China Alcoholic Drinks Association, pointed out that the global alcoholic beverage market is undergoing profound restructuring. The annual compound growth rate of the Chinese liquor market is 2.3%, while the high-end and luxury spirits market leads with an average annual compound growth rate of 10.3%. In addition, sustainable winemaking and terroir expression for wine have become new trends, while Huangjiu and Liqueur are highly anticipated due to cultural confidence, and beer is seizing the market through diversification and innovative personalized flavors"
datetime: "2025-10-17T07:51:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/261570588.md)
  - [en](https://longbridge.com/en/news/261570588.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/261570588.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/261570588.md) | [繁體中文](https://longbridge.com/zh-HK/news/261570588.md)


# Song Shuyu from the China Alcoholic Drinks Association: The compound annual growth rate of China's baijiu market is 2.3%, and the "attitude + price + choice" three rational consumption views have become a consensus

On October 17th, the 23rd China International Wine Expo opened in Wuhan. At the World Famous Wine Value Conference held that afternoon with the theme "Coexistence, Empathy, and Sharing," Song Shuyu, Chairman of the China Alcoholic Drinks Association, stated that the global alcoholic beverage market is undergoing profound restructuring. The spirits sector, particularly the high-end and luxury spirits market, leads with an average annual compound growth rate of 10.3%; the market size of Chinese Baijiu has an annual compound growth rate of 2.3%; sustainable winemaking and terroir expression in wine have become new trends; Huangjiu and Liqueur are expected to thrive with the rise of cultural confidence and domestic trends; beer is capturing the consumer market through diversification and personalized flavor innovations

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