--- title: "叶国富回应 “收购原创 IP 一年浪费一个亿”：给予自有 IP 充分尝试空间" description: "名创优品创始人叶国富日前在《罗永浩的十字路口》访谈中称，名创优品大力发展自有 IP，推动从零售公司向文化创意公司的转型，一年必须要浪费一个亿才能培养出好的 IP，用于富养原创 IP。10 月 25 日，叶国富回应记者称，浪费的意思是给予自有 IP 充分的尝试空间，从艺术家挖掘到 IP 孵化、运营，构建全链路 IP 运营平台。" type: "news" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/262731355.md" published_at: "2025-10-25T14:15:17.000Z" --- # 叶国富回应 “收购原创 IP 一年浪费一个亿”：给予自有 IP 充分尝试空间 > 名创优品创始人叶国富日前在《罗永浩的十字路口》访谈中称，名创优品大力发展自有 IP，推动从零售公司向文化创意公司的转型，一年必须要浪费一个亿才能培养出好的 IP，用于富养原创 IP。10 月 25 日，叶国富回应记者称，浪费的意思是给予自有 IP 充分的尝试空间，从艺术家挖掘到 IP 孵化、运营，构建全链路 IP 运营平台。 名创优品创始人叶国富日前在《罗永浩的十字路口》访谈中称，名创优品大力发展自有 IP，推动从零售公司向文化创意公司的转型，一年必须要浪费一个亿才能培养出好的 IP，用于富养原创 IP。10 月 25 日，叶国富回应记者称，浪费的意思是给予自有 IP 充分的尝试空间，从艺术家挖掘到 IP 孵化、运营，构建全链路 IP 运营平台。 ### Related Stocks - [MNSO.US - 名创优品](https://longbridge.com/zh-CN/quote/MNSO.US.md) - [09896.HK - 名创优品](https://longbridge.com/zh-CN/quote/09896.HK.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 05:51 ETMINISO Wins CEE Retail Awards Honor, Earning Industry Recognition for Continued European Expansion | MINISO has been awarded the Newcomer Retailer Award at the 18th EuropaProperty CEE Retail Awards in Warsaw, recognizing | [Link](https://longbridge.com/zh-CN/news/275113426.md) | | Singapore plans regulation for blind boxes over gambling risks | Singapore is set to regulate "blind boxes" due to gambling risks associated with these mystery products. The authorities | [Link](https://longbridge.com/zh-CN/news/275855961.md) | | Interpump Group (BIT:IP) Margin Slippage Tests Bullish Earnings Growth Narratives | Interpump Group (BIT:IP) reported FY 2025 Q4 revenue of €494.6 million and basic EPS of €0.35, with trailing twelve-mont | [Link](https://longbridge.com/zh-CN/news/276038308.md) | | Walt Disney Japan Seeks To Leverage IP To Grow Presence In Japan, Nikkei Reports | Nikkei:WALT DISNEY JAPAN SEEKS TO LEVERAGE ITS IP FROM THEATRICAL RELEASES, STREAMING TO GROW PRESENCE IN JAPAN, SAYS PR | [Link](https://longbridge.com/zh-CN/news/275653871.md) | | Vobile Group (SEHK:3738) Valuation Check After Finloop IP Tokenization Collaboration | Vobile Group (SEHK:3738) has partnered with Finloop Finance Technology to tokenize offshore real-world assets related to | [Link](https://longbridge.com/zh-CN/news/275927191.md) | --- > **免责声明**：本文内容仅供参考，不构成任何投资建议。