--- title: "快手调整本地生活业务架构，扩大收入规模反哺业务" description: "快手于 10 月 24 日宣布对本地生活业务进行重大调整，餐饮、综合及酒旅业务正在讨论新的运营政策。调整方向包括将服务商转型为广告服务商，承担更多广告投放任务。此次调整是近年来最大的一次，生活服务事业部正式成立，并与广告业务整合，刘逍担任负责人，原负责人笑古转任业务顾问。" type: "news" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/263546296.md" published_at: "2025-10-30T14:12:38.000Z" --- # 快手调整本地生活业务架构，扩大收入规模反哺业务 > 快手于 10 月 24 日宣布对本地生活业务进行重大调整，餐饮、综合及酒旅业务正在讨论新的运营政策。调整方向包括将服务商转型为广告服务商，承担更多广告投放任务。此次调整是近年来最大的一次，生活服务事业部正式成立，并与广告业务整合，刘逍担任负责人，原负责人笑古转任业务顾问。 10 月 24 日，记者从多位独立信源处了解到，快手本地生活业务的调整还未结束，目前餐饮、综合、酒旅业务正在密集开会，商讨接下来的运营政策。其中，一个较为确定的调整方向是让本地生活的服务商转型为广告服务商，承担更多广告投流的任务。十一长假之前，快手商业化体系进行了一次组织架构调整。其中，快手本地生活业务的调整是最近几年幅度最大调整。根据公告，本地生活事业部正式更名为生活服务事业部，与商业化体系的线索广告业务进行整合，刘逍担任生活服务事业部负责人，向快手高级副总裁王剑伟汇报。原本地生活事业部负责人笑古卸任，转任公司业务顾问。 ### Related Stocks - [01024.HK - 快手-W](https://longbridge.com/zh-CN/quote/01024.HK.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | China fines Kuaishou over $17 million for failure to curb offensive content | China's cyberspace regulator fined Kuaishou Technology 119.1 million yuan ($17.2 million) for failing to control pornogr | [Link](https://longbridge.com/zh-CN/news/275107090.md) | | Kuaishou Technology Files Next Day Disclosure Return to HKEX for 24,371 New Shares Issued at Up to HKD 62.3 Each | Kuaishou Technology has filed a Next Day Disclosure Return with the Hong Kong Stock Exchange, announcing the issuance of | [Link](https://longbridge.com/zh-CN/news/274296436.md) | | There Was One Ad During The Super Bowl That People Aren’t Talking About. It Horrified Me. | The article critiques a Super Bowl ad titled "The Girl in the Middle," which aired during an alternative halftime show. | [Link](https://longbridge.com/zh-CN/news/275764127.md) | | 'Our booze-infused business gives smoked salmon a rock and roll persona' | James Eagle founded The Pished Fish, a UK artisan brand known for its booze-infused smoked salmon, in 2014 after being l | [Link](https://longbridge.com/zh-CN/news/275863610.md) | | Pinned down by AI: Why 619 million users may not be able to rescue Pinterest | Pinterest shares fell over 20% after reporting fourth-quarter revenue of $1.32 billion, below the expected $1.33 billion | [Link](https://longbridge.com/zh-CN/news/275918301.md) | --- > **免责声明**：本文内容仅供参考，不构成任何投资建议。