---
title: "Goldman Sachs reiterates \"Buy\" rating on Amazon, target price raised to $290"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/263933321.md"
description: "Goldman Sachs reiterated its \"Buy\" rating on Amazon and raised the target price to $290. It is expected that the market focus will shift from Amazon Web Services (AWS) positioning in the AI field to a more stringent consumer environment in the future. Goldman Sachs is optimistic about Amazon in the long term, believing it can achieve compound revenue growth and operating margin expansion while continuing to invest in long-term growth plans. Amazon's performance in e-commerce, advertising, and AWS will drive its long-term growth"
datetime: "2025-11-03T02:48:56.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/263933321.md)
  - [en](https://longbridge.com/en/news/263933321.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/263933321.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/263933321.md) | [繁體中文](https://longbridge.com/zh-HK/news/263933321.md)


# Goldman Sachs reiterates "Buy" rating on Amazon, target price raised to $290

Goldman Sachs reiterated its "Buy" rating on Amazon (AMZN.US), raising the target price from $275 to $290. The firm expects market focus may shift from Amazon Web Services (AWS) positioning in the AI field to a more stringent review of the consumer environment in the coming quarters.

The firm is optimistic about Amazon in the long term, maintaining a constructive view on its long-term performance, believing that Amazon can achieve compound revenue growth and operating margin expansion over the years while continuing to invest in long-term growth plans.

The firm also believes that Amazon is well-prepared to outperform in the future, based on e-commerce profitability benefiting from higher sales under a more efficient logistics network and declining unit service costs; the advertising business continues to expand under high profitability; and AWS benefiting from structural changes in enterprise customer demand, with generative AI workloads accelerating deployment bringing long-term growth momentum. Whether the company can establish a more stable and regular capital return mechanism will be a variable in the medium to long term

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