---
title: "The Ele.me App has officially been renamed to Taobao Flash Purchase"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/264042801.md"
description: "The Ele.me App version has been updated to 12.0.2 and has been renamed to \"Taobao Flash Purchase.\" Starting from April 30, 2025, Taobao's \"Hourly Delivery\" will be upgraded to \"Taobao Flash Purchase,\" serving as a primary entry point within the Taobao App, in collaboration with Ele.me to provide instant retail services, covering multiple categories such as takeout, supermarket convenience, and digital products. Ele.me is responsible for supply, logistics, and technical support, with order identification, delivery personnel uniforms, customer service scripts, etc., gradually changing from \"Ele.me\" to \"Taobao Flash Purchase.\""
datetime: "2025-11-03T13:47:43.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/264042801.md)
  - [en](https://longbridge.com/en/news/264042801.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/264042801.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/264042801.md) | [繁體中文](https://longbridge.com/zh-HK/news/264042801.md)


# The Ele.me App has officially been renamed to Taobao Flash Purchase

On November 3rd, Jinshi Data reported that the Ele.me App version number has been updated to 12.0.2, and after the update, it has been renamed to "Taobao Flash Purchase." Starting from April 30, 2025, Taobao's "Hourly Delivery" will be upgraded to "Taobao Flash Purchase," serving as a primary entry point within the Taobao App, in collaboration with Ele.me to provide instant retail services covering multiple categories such as takeout, supermarket convenience, and digital products. Ele.me is responsible for supply, logistics, and technical support, and order identification, delivery personnel uniforms, customer service scripts, etc., have gradually been changed from "Ele.me" to "Taobao Flash Purchase."

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