---
title: "Meituan Flash Sale's Double 11 full-cycle platform transaction volume, number of ordering users, and per capita consumption amount all reached new highs"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/265487251.md"
description: "Meituan-W's e-commerce platform Meituan Flash Purchase released its \"Double 11\" full-cycle report, showing that from October 31 to November 11, the platform's transaction volume, number of ordering users, and per capita consumption amount all reached historical highs. Sales in nearly 400 categories, including mobile phones, liquor, and sports shoes and clothing, more than doubled year-on-year, with significant growth in high-priced goods and a nearly 30% increase in per capita consumption amount. Over 800 brands saw their sales double, with overall sales increasing nearly 400% compared to before \"Double 11.\""
datetime: "2025-11-12T09:49:16.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/265487251.md)
  - [en](https://longbridge.com/en/news/265487251.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/265487251.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/265487251.md) | [繁體中文](https://longbridge.com/zh-HK/news/265487251.md)


# Meituan Flash Sale's Double 11 full-cycle platform transaction volume, number of ordering users, and per capita consumption amount all reached new highs

Meituan-W (03690.HK) e-commerce platform Meituan Flash Purchase released its "Double 11" full-cycle report showing that from October 31 to November 11, the platform's transaction volume, number of ordering users, and per capita consumption amount all reached historical highs. Nearly 400 categories, including mobile phones, liquor, sports shoes and clothing, sports cameras, and toner, saw sales increase by more than double year-on-year, with high-priced goods experiencing particularly significant growth, driving per capita consumption up nearly 30%.

Data shows that over 800 brands, including Apple (AAPL.US), Huawei, Xiaomi-W (01810.HK), and Moutai (600519.SH), saw their sales double year-on-year; hundreds of brand official flagship stores entered the "Brand Official Flagship Lightning Warehouse," with overall sales increasing by nearly 400% compared to before "Double 11," and product repurchase rates also improved

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