---
title: "Apple Inc. stated that the reduction in developer fees did not benefit EU users"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/265563509.md"
description: "Apple Inc. stated that the reduction in developer fees implemented to comply with EU technology regulations has not lowered prices for users. The company criticized the EU's efforts to limit its market influence and pointed out that app developers have not passed on cost savings to users. Research shows that 90% of product prices remain unchanged or have increased, with developer fees reduced from 30% to 20%, but most of the commission reductions are directed towards developers outside the EU"
datetime: "2025-11-12T16:50:46.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/265563509.md)
  - [en](https://longbridge.com/en/news/265563509.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/265563509.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/265563509.md) | [繁體中文](https://longbridge.com/zh-HK/news/265563509.md)


# Apple Inc. stated that the reduction in developer fees did not benefit EU users

Apple Inc. stated on Wednesday that the reduction in developer fees implemented to comply with EU tech regulations has not lowered prices for users. The iPhone manufacturer criticized the EU once again for its efforts to limit its market influence.

Last year, in response to the EU's Digital Markets Act, Apple allowed software developers in the EU to bypass its App Store and distribute applications directly to users, while also having the option not to use Apple's in-app payment system, which previously charged commissions of up to 30%.

This adjustment reduced the average fees for developers to 20%.

However, the American tech giant indicated that a study commissioned by the Analysis Group showed that app developers did not pass on the cost savings to users.

"The study further demonstrates that the Digital Markets Act has not benefited consumers by lowering prices. At the same time, we also note that this regulation has created new barriers for innovative companies and startups, while also placing consumers at new risks," said a spokesperson for Apple.

The EU antitrust regulator, the European Commission, did not immediately respond to a request for comment.

The study covered relevant data from March to September 2024, involving over 41 million transactions of approximately 21,000 products, with total sales reaching €403 million (approximately $470 million). The research showed that for these products, nine out of ten either maintained their prices or increased.

**How much did Apple reduce developer fees?**

Apple reduced the average fees for developers from a maximum of 30% to 20%.

**Who are the main beneficiaries of the commission savings?**

Of the total commission reduction of €10 million, over 86% flowed to developers outside the EU.

**Did consumers benefit from Apple's reduction in developer fees?**

No benefit. The study showed that only about 9% of the surveyed product prices decreased, and this price drop followed normal pricing patterns, unrelated to the fee reduction; the remaining 90% of product prices either remained unchanged or increased.

**What impact did the Digital Markets Act have on Apple?**

1.  Forced Apple to adjust its business model: allowed developers in the EU to bypass the App Store for app distribution and opt out of using Apple's in-app payment system.
2.  Led to a reduction in developer commissions: average fees for developers decreased from a maximum of 30% to 20%.
3.  Triggered dissatisfaction from Apple: Apple believes the act has not benefited consumers, but rather created barriers for innovative companies and startups, and increased risks for consumers.

Additionally, the Digital Markets Act established a series of "dos" and "don'ts" for seven tech giants, including Apple, Alphabet, Meta Platforms, and Microsoft, aimed at helping smaller competitors enter markets dominated by large companies and providing users with more choices

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