---
title: "Apple insiders respond to \"Unauthorized e-commerce platform cooperation prohibition notice\""
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/265663897.md"
description: "An insider from Apple Inc. responded to recent rumors regarding a restrictive notice issued to authorized distributors in the China region. The notice aims to prevent distributors from \"diverting goods,\" which refers to the cross-regional sale of products. Apple does not participate in product price adjustments, and the final pricing is determined by the distributors. The reason for the notice issued by Apple in the China region is the discovery of \"diverting goods\" behavior, and the intention is to ensure the standardization of supply sources, not to affect the pricing rights of authorized distributors. Another purpose of Apple's move is to guide more consumers toward official sales channels to ensure a better shopping experience for consumers"
datetime: "2025-11-13T07:57:27.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/265663897.md)
  - [en](https://longbridge.com/en/news/265663897.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/265663897.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/265663897.md) | [繁體中文](https://longbridge.com/zh-HK/news/265663897.md)


# Apple insiders respond to "Unauthorized e-commerce platform cooperation prohibition notice"

On November 13th, Jin10 Data reported that insiders from Apple responded to recent rumors regarding a restrictive notice issued to authorized distributors in China. The notice aims to prevent distributors from "diverting goods," which refers to the cross-regional sale of products. Apple does not participate in product price adjustments, and the final pricing is determined by the distributors. The reason for the notice issued by Apple in China is the discovery of "diverting goods" behavior, and the intention is to ensure the standardization of supply sources, not to affect the pricing rights of authorized distributors. Another purpose of Apple's move is to guide more consumers towards official sales channels to ensure a better shopping experience for consumers

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