---
title: "Kering CEO says it will continue to reduce its retail network to decrease reliance on Gucci"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/266440463.md"
description: "Kering Group CEO Luca de Meo stated that to restore business growth, the group will reduce its reliance on Gucci, shrink its store network, and seek synergies. The group has developed an 18-month plan to get all brands back on the growth track, expecting to restore excellent financial performance in about three years. In the past year, 55 stores have been closed, and further reductions in the retail network are still needed, along with a reassessment of pricing positioning and product mix"
datetime: "2025-11-18T21:55:28.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/266440463.md)
  - [en](https://longbridge.com/en/news/266440463.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/266440463.md)
---

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# Kering CEO says it will continue to reduce its retail network to decrease reliance on Gucci

According to foreign media reports, Luca de Meo, CEO of Kering, stated that in order to restore business growth, the group needs to reduce its reliance on the struggling flagship brand Gucci, further shrink its store network, and seek more synergies.

In an internal document, he pointed out that the group has set an 18-month timeline aimed at getting all brands back on the growth track; at the same time, he indicated that restoring "excellent financial performance" would take about three years. He revealed that the company has closed 55 stores in the past year and, after years of expansion, still needs to further reduce its retail network and reassess its pricing positioning and product mix

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