---
title: "\"Performance\" Baozun's losses in the third quarter expanded to 107 million yuan"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/267366773.md"
description: "Baozun's net revenue in the third quarter increased by 4.8% to RMB 2.156 billion, but the net loss widened to RMB 107 million. The loss per share was 62 cents. E-commerce business revenue remained stable, brand management business revenue grew by 20%, and adjusted operating losses narrowed by 30%"
datetime: "2025-11-25T13:26:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/267366773.md)
  - [en](https://longbridge.com/en/news/267366773.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/267366773.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/267366773.md) | [繁體中文](https://longbridge.com/zh-HK/news/267366773.md)


# "Performance" Baozun's losses in the third quarter expanded to 107 million yuan

Baozun-W (09991.HK)(BZUN.US) announced its third-quarter results for the period ending in September, with total net revenue of RMB 2.156 billion, an increase of 4.8% year-on-year, mainly benefiting from the dual growth of e-commerce and brand management business revenues. The net loss widened from RMB 88.07 million in the same period last year to RMB 107 million, with a loss per share of 62 cents.

Baozun Group's Chief Financial Officer Zhu Yanjie stated that despite the traditional off-season backdrop, e-commerce business revenue remained stable, with adjusted operating profit reaching RMB 28 million this quarter. The brand management business continued its strong growth trend, with revenue increasing by 20% and adjusted operating losses narrowing by 30%

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- [Baozun (BZUN.US)](https://longbridge.com/zh-CN/quote/BZUN.US.md)
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