<p>自 2024 年 10 月以来合作，<strong>Bed Bath &amp; Beyond Inc.</strong> 已同意以约 <strong>2680 万美元</strong> 的交易收购 <strong>The Brand House Collective</strong>（前身为 <strong>Kirkland’s</strong>）。</p>
<p>这两家公司在一年多前首次开始合作，旨在将 <strong>Bed Bath &amp; Beyond</strong> 带回实体零售。自那时以来，合作关系以及公司本身经历了一系列转型和品牌重塑。Kirkland’s 于 6 月更名为 Brand House Collective，并在 9 月将 Kirkland’s Home 零售品牌出售给 Bed Bath &amp; Beyond, Inc.，巩固了其作为 BB&amp;B 零售运营商的新角色。同时，Bed Bath &amp; Beyond, Inc. 也进行了另一次品牌重塑，从之前的 <strong>Beyond, Inc.</strong> 名称恢复到执行主席 Marcus Lemonis 所称的更能反映其 “最有价值的知识产权” 的名称。</p>
<p>在合作期间，BB&amp;B 对 Brand House 进行了多次投资。5 月，在 2024 年第四季度和全年业绩不佳之后，Brand House 与 BB&amp;B 签署了 <strong>500 万美元</strong> 的贷款协议扩展，这笔资金是对 2024 年底原合作协议下 BB&amp;B 已提供的 <strong>1700 万美元</strong> 的补充。</p>
<h2><strong>创建一个 ‘一切家居’ 公司</strong></h2>
<p>现在 BB&amp;B 正在全面收购：“这笔收购是建立一个盈利、以增长为导向的 ‘一切家居’ 公司的重要一步，” Lemonis 在一份声明中表示。“这笔交易的力量来自于与消费者更高效和更具生产力的互动，同时消除超过 <strong>2000 万美元</strong> 的重复成本。这笔交易中最有价值的资产是随之而来的人才和领导力，使我们的历史市场业务在产品和消费者体验方面更具聚焦。”</p>
<p>在执行合并协议的过程中，Bed Bath &amp; Beyond 已根据与 The Brand House Collective 的现有延期提款贷款协议提前拨付 <strong>1000 万美元</strong>，用于资金转换、加速全渠道库存采购和支持运营，直至交易完成。在交易关闭之前，两家公司还同意修改或再融资 The Brand House Collective 与美国银行的现有信贷设施。</p>
<p>该交易预计将在 2026 年第一季度完成，需获得 Brand House 股东的批准。值得注意的是，<strong>Bed Bath &amp; Beyond 目前持有 The Brand House Collective 约 40% 的流通股份</strong>。</p>
<h2><strong>关闭 40 家门店，同时继续扩展实体零售</strong></h2>
<p>Lemonis 提到的 <strong>2000 万美元</strong> 成本节省将通过消除重复职能、重叠系统和在商品支持、物流、技术和行政结构中的运营低效来实现。此外，<strong>已确定在 2026 年初关闭超过 40 家表现不佳或非战略性门店</strong>。</p>
<p>然而，这些关闭并不意味着 BB&amp;B 计划放弃其激进的实体零售战略。就在上个月，该公司推出了全国特许经营系统，以加快 Bed Bath &amp; Beyond 的实体零售回归，此前该连锁店在 2023 年破产后开设了第一家门店，该店是对前 Kirkland’s Home 位置的改造。</p>
<p>BB&amp;B 在声明中表示，<strong>早期转换的 Bed Bath &amp; Beyond 门店 “在重新开业后实现了两位数的销售增长”</strong>……验证了在更广泛的门店网络中扩展高转换格式的机会。计划也在进行中，以恢复 <strong>BuyBuy Baby</strong> 和 <strong>Overstock</strong> 品牌的门店。</p>
<h2><strong>Brand House CEO 将领导新的 BB&amp;B 部门</strong></h2>
<p>一旦交易完成，Brand House 将成为 Beyond Retail Group，现任 Brand House CEO Amy Sullivan 将继续担任新部门的负责人。在她的新角色中，Sullivan 将负责所有全渠道零售运营，包括 Bed Bath &amp; Beyond 品牌下的商品、门店、数字商务和客户体验，包括 Bed Bath &amp; Beyond、Kirkland’s Home、BuyBuy Baby 和 Overstock。</p>
<p>“Amy 在过去一年中在领导我们的战略合作伙伴关系方面发挥了核心作用，” Lemonis 说。“她是这个部门的合适领导者，因为她了解客户，并将按照我对客户关注、品牌一致性、商品卓越和组织运营严格性的标准执行。”</p>
<p>“我们的合并实体增强了我们的财务状况，并重申了我们以市场预期的速度增长收入和利润的使命，” Sullivan 在一份声明中补充道。“我们的重点很明确：我们将把客户置于每个决策的中心，有意区分我们的品牌，并以推动有意义的收入和可持续盈利能力的方式加速客户增长和终身价值。”</p>

BBBY

<p>Bed Bath & Beyond Inc. 正在以 2680 万美元收购 The Brand House Collective，旨在创建一个 “全方位家居” 公司。此次收购将简化运营，通过消除重复成本节省超过 2000 万美元。该交易包括关闭 40 家表现不佳的门店，但仍将继续 BB&B 的实体店扩张。Brand House 首席执行官艾米·沙利文将领导新的 Beyond Retail Group 部门。该交易预计将在 2026 年第一季度完成，待股东批准</p>

<p>After partnering together since October 2024, <strong>Bed Bath &amp; Beyond Inc.</strong> has agreed to acquire <strong>The Brand House Collective</strong> (formerly <strong>Kirkland’s</strong>) in a transaction valued at approximately <strong>$26.8 million</strong>.</p>
<div class="lb-trans"><p>自 2024 年 10 月以来合作，<strong>Bed Bath &amp; Beyond Inc.</strong> 已同意以约 <strong>2680 万美元</strong> 的交易收购 <strong>The Brand House Collective</strong>（前身为 <strong>Kirkland’s</strong>）。</p>
</div><p>The two companies first began working together over a year ago to bring <strong>Bed Bath &amp; Beyond</strong> back to brick-and-mortar retail. Since that time, the partnership, and the companies themselves, have undergone a series of transformations and rebrands. Kirkland’s rebranded as the Brand House Collective in June and then sold the Kirkland’s Home retail banner to Bed Bath &amp; Beyond, Inc. in September, solidifying its new role as BB&amp;B’s retail operator. At the same time, Bed Bath &amp; Beyond, Inc. also underwent another rebranding, reverting back from the previous <strong>Beyond, Inc.</strong> moniker to a name that Executive Chairman Marcus Lemonis said better reflects its “most valuable piece of intellectual property.”</p>
<div class="lb-trans"><p>这两家公司在一年多前首次开始合作，旨在将 <strong>Bed Bath &amp; Beyond</strong> 带回实体零售。自那时以来，合作关系以及公司本身经历了一系列转型和品牌重塑。Kirkland’s 于 6 月更名为 Brand House Collective，并在 9 月将 Kirkland’s Home 零售品牌出售给 Bed Bath &amp; Beyond, Inc.，巩固了其作为 BB&amp;B 零售运营商的新角色。同时，Bed Bath &amp; Beyond, Inc. 也进行了另一次品牌重塑，从之前的 <strong>Beyond, Inc.</strong> 名称恢复到执行主席 Marcus Lemonis 所称的更能反映其 “最有价值的知识产权” 的名称。</p>
</div><p>Throughout the course of their partnership, BB&amp;B has made a series of investments in Brand House. In May, following lackluster Q4 2024 and full-year results, Brand House secured a <strong>$5 million</strong> expansion on its term loan credit agreement with BB&amp;B, which was added to the <strong>$17 million</strong> BB&amp;B already had provided under the original partnership agreement in late 2024.</p>
<div class="lb-trans"><p>在合作期间，BB&amp;B 对 Brand House 进行了多次投资。5 月，在 2024 年第四季度和全年业绩不佳之后，Brand House 与 BB&amp;B 签署了 <strong>500 万美元</strong> 的贷款协议扩展，这笔资金是对 2024 年底原合作协议下 BB&amp;B 已提供的 <strong>1700 万美元</strong> 的补充。</p>
</div><h2><strong>Creating an ‘Everything Home’ Company</strong></h2>
<div class="lb-trans"><h2><strong>创建一个 ‘一切家居’ 公司</strong></h2>
</div><p>Now BB&amp;B is buying the whole kit and kaboodle: “This acquisition is a big step in building a profitable, growth oriented ‘Everything Home’company,” said Lemonis in a statement. “The power of this deal comes from a more efficient and productive engagement with the consumer, while extracting over <strong>$20 million</strong> in duplicate costs. The most valuable asset of this transaction is the talent and leadership that comes with it, giving our historical marketplace business a stronger product and consumer experience focus.”</p>
<div class="lb-trans"><p>现在 BB&amp;B 正在全面收购：“这笔收购是建立一个盈利、以增长为导向的 ‘一切家居’ 公司的重要一步，” Lemonis 在一份声明中表示。“这笔交易的力量来自于与消费者更高效和更具生产力的互动，同时消除超过 <strong>2000 万美元</strong> 的重复成本。这笔交易中最有价值的资产是随之而来的人才和领导力，使我们的历史市场业务在产品和消费者体验方面更具聚焦。”</p>
</div><p>In connection with the execution of the merger agreement, Bed Bath &amp; Beyond has advanced <strong>$10 million</strong> under an existing delayed draw term loan facility with The Brand House Collective to fund store conversions, accelerate omnichannel inventory procurement and support operations while the deal is finalized. Prior to the closing of the deal, the companies also have agreed to amend or refinance The Brand House Collective’s existing credit facility with Bank of America.</p>
<div class="lb-trans"><p>在执行合并协议的过程中，Bed Bath &amp; Beyond 已根据与 The Brand House Collective 的现有延期提款贷款协议提前拨付 <strong>1000 万美元</strong>，用于资金转换、加速全渠道库存采购和支持运营，直至交易完成。在交易关闭之前，两家公司还同意修改或再融资 The Brand House Collective 与美国银行的现有信贷设施。</p>
</div><p>The transaction is expected to close in Q1 2026, subject to Brand House shareholder approval. Helpfully, <strong>Bed Bath &amp; Beyond presently holds approximately 40% of the outstanding shares of The Brand House Collective</strong>.</p>
<div class="lb-trans"><p>该交易预计将在 2026 年第一季度完成，需获得 Brand House 股东的批准。值得注意的是，<strong>Bed Bath &amp; Beyond 目前持有 The Brand House Collective 约 40% 的流通股份</strong>。</p>
</div><h2><strong>40 Stores to Close While Brick-and-Mortar Expansion Continues</strong></h2>
<div class="lb-trans"><h2><strong>关闭 40 家门店，同时继续扩展实体零售</strong></h2>
</div><p>The <strong>$20 million</strong> in cost savings Lemonis referenced will be driven by the removal of duplicated functions, overlapping systems and operational inefficiencies across merchandising support, logistics, technology and administrative structures. Additionally, <strong>more than 40 underperforming or non-strategic stores have been identified for closure in early 2026</strong>.</p>
<div class="lb-trans"><p>Lemonis 提到的 <strong>2000 万美元</strong> 成本节省将通过消除重复职能、重叠系统和在商品支持、物流、技术和行政结构中的运营低效来实现。此外，<strong>已确定在 2026 年初关闭超过 40 家表现不佳或非战略性门店</strong>。</p>
</div><p>However, the closures are not a signal that BB&amp;B plans to move away from its aggressive brick-and-mortar strategy. Just last month, the company launched a national franchise system to step up the brick-and-mortar return of Bed Bath &amp; Beyond, following the opening of the chain’s first store since its 2023 bankruptcy, which was a conversion of a former Kirkland’s Home location.</p>
<div class="lb-trans"><p>然而，这些关闭并不意味着 BB&amp;B 计划放弃其激进的实体零售战略。就在上个月，该公司推出了全国特许经营系统，以加快 Bed Bath &amp; Beyond 的实体零售回归，此前该连锁店在 2023 年破产后开设了第一家门店，该店是对前 Kirkland’s Home 位置的改造。</p>
</div><p>BB&amp;B said in its statement that <strong>early conversions of Bed Bath &amp; Beyond stores “have delivered double-digit sales growth shortly after reopening</strong>…validating the opportunity to scale a high-conversion format across the broader fleet.” Plans also are in the works to bring back stores for the <strong>BuyBuy Baby</strong> and <strong>Overstock</strong> banners.</p>
<div class="lb-trans"><p>BB&amp;B 在声明中表示，<strong>早期转换的 Bed Bath &amp; Beyond 门店 “在重新开业后实现了两位数的销售增长”</strong>……验证了在更广泛的门店网络中扩展高转换格式的机会。计划也在进行中，以恢复 <strong>BuyBuy Baby</strong> 和 <strong>Overstock</strong> 品牌的门店。</p>
</div><h2><strong>Brand House CEO to Lead New BB&amp;B Division</strong></h2>
<div class="lb-trans"><h2><strong>Brand House CEO 将领导新的 BB&amp;B 部门</strong></h2>
</div><p>Once the deal closes, Brand House will become the Beyond Retail Group, with current Brand House CEO Amy Sullivan remaining at the helm of the new division. In her new role, Sullivan will oversee all omnichannel retail operations, including merchandising, stores, digital commerce and customer experience, across Bed Bath &amp; Beyond’s brands, including Bed Bath &amp; Beyond, Kirkland’s Home, BuyBuy Baby and Overstock.</p>
<div class="lb-trans"><p>一旦交易完成，Brand House 将成为 Beyond Retail Group，现任 Brand House CEO Amy Sullivan 将继续担任新部门的负责人。在她的新角色中，Sullivan 将负责所有全渠道零售运营，包括 Bed Bath &amp; Beyond 品牌下的商品、门店、数字商务和客户体验，包括 Bed Bath &amp; Beyond、Kirkland’s Home、BuyBuy Baby 和 Overstock。</p>
</div><p>“Amy has played a central role in leading our strategic partnership over the past year,” said Lemonis. “She is the right leader for this division because she understands the customer and will execute on my standard for customer focus, brand consistency, merchandising excellence and operational rigor across the organization.”</p>
<div class="lb-trans"><p>“Amy 在过去一年中在领导我们的战略合作伙伴关系方面发挥了核心作用，” Lemonis 说。“她是这个部门的合适领导者，因为她了解客户，并将按照我对客户关注、品牌一致性、商品卓越和组织运营严格性的标准执行。”</p>
</div><p>“Our combined entity strengthens our financial position and reaffirms our mandate to grow revenue and profit at the pace the market expects,” added Sullivan in a statement. “Our focus is clear: we will put the customer at the center of every decision, differentiate our brands with intention and accelerate customer growth and lifetime value in ways that drive meaningful revenue and sustainable profitability.”</p>
<div class="lb-trans"><p>“我们的合并实体增强了我们的财务状况，并重申了我们以市场预期的速度增长收入和利润的使命，” Sullivan 在一份声明中补充道。“我们的重点很明确：我们将把客户置于每个决策的中心，有意区分我们的品牌，并以推动有意义的收入和可持续盈利能力的方式加速客户增长和终身价值。”</p>
</div>

Bed Bath & Beyond 将收购 Brand House Collective，创建一个 ‘全方位家居’ 公司