<p>上海已对贬低房地产市场的在线内容展开打击，因为该行业仍然陷入长期低迷，而两家主要数据提供商则暂停发布中国顶级开发商的最新销售数据。\n 中国网络空间管理局上海分局表示，已指示包括小红书和哔哩哔哩在内的平台删除被认为传播误导性或危言耸听信息的内容，这些平台常被称为中国的 Instagram 和 YouTube。\n 这项 “专项行动” 自 11 月中旬开始，已导致 4 万条帖子被删除，并造成 7 万个账户和 1200 个直播间被关闭，该机构在周二通过其官方微信账号宣布。\n 根据通知，一些账户因使用可能引发用户恐慌的短语而被针对，例如 “市场即将崩溃”、“未来销售将不可能” 或 “市场将崩溃”。\n 其他账户则被指控夸大或误解住房政策，制造虚假的市场预期或扭曲关于上海房地产市场的信息。\n 此次打击行动是在对中国房地产市场的担忧持续升温之际进行的，投资下降，销售疲软，分析师警告可能出现一波止赎潮，进一步给房价施加下行压力。\n 与此同时，国内两家顶级私人房地产数据提供商——中国房地产信息公司和中国指数研究院——因未发布 11 月前 100 大开发商销售的常规月度报告而加剧了这种不安。\n 如果预期管理失败，可能会引发更广泛的风险，例如大规模的抵押贷款违约和止赎潮。\n 广东省改革研究会执行主席彭鹏表示，这些公司的行为没有解释，但彭博社援引知情人士的消息报道，这两家机构已被中国住房管理局告知暂时停止公开此类数据。\n 彭鹏表示，政府近期的行动表明，预期管理对房地产市场仍然至关重要。\n“如果预期管理失败，可能会引发更广泛的风险，例如大规模的抵押贷款违约和止赎潮，” 他说。\n 在其帖子中，上海的网络监管机构表示，将继续加大力度打击与房地产市场相关的虚假信息，并向公众更新行动进展。\n 根据彭鹏的说法，近期的交易量数据显示，市场显示出一些稳定的迹象，尽管房价尚未打破下行趋势。他补充道，市场在不同地区差异很大，一些项目仍然有强劲的需求。\n 上海的二手房市场在最近几周略有回暖。根据国内媒体界面新闻引用的数据，11 月该市记录了 22,943 套二手房销售，比 10 月增长了 24%，是自 5 月以来的最高月度总量。\n 然而，一些中国开发商仍面临巨大压力。中国最大的房地产公司之一万科上周因提议延长 20 亿元（2.82 亿美元）境内债券的还款期限而被下调信用评级。\n 房地产投资也持续下降。2025 年前 10 个月，投资同比下降 14.7%，较前九个月的 13.9% 的降幅略有加速。\n 前中国财政部长楼继伟上个月警告称，房地产低迷可能在未来五年继续拖累中国经济增长，因为市场尚未触底。\n 当局试图通过逐步放宽最初为防止投机投资而实施的购房限制来恢复需求。北京、上海和深圳在 8 月至 9 月之间放宽了购房限制，此前广州成为今年首个全面取消此类限制的主要城市。</p>

AOMR

<p>上海已对传播关于房地产市场误导性信息的在线内容展开打击，删除了 40,000 条帖子并关闭了 70,000 个账户。此举旨在管理在持续市场低迷中的预期，因人们对潜在的抵押贷款违约和止赎表示担忧。两家主要房地产数据提供商已暂停发布月度销售报告，进一步加剧了市场的不安。尽管当局正在放宽购房限制以恢复需求，但投资仍在持续下降</p>

<p>Shanghai has launched a crackdown on online content that talks down the property market, as the sector remains mired in a prolonged downturn and two leading data providers pull back on releasing updated sales figures for China’s top developers.\nThe Shanghai branch of the Cyberspace Administration of China said it had instructed platforms including RedNote and Bilibili – often dubbed China’s answer to Instagram and YouTube – to remove content deemed to be spreading misleading or alarmist information about the real estate market.\nThe “special campaign” – which began in mid-November – had already led to the removal of 40,000 posts and caused 70,000 accounts and 1,200 live-streaming rooms to be shut down, the body announced via its official WeChat account on Tuesday.\nSome of the accounts were targeted for using phrases that could spread panic among users, such as “the market is about to crash”, “future sales will be impossible” or “the market will collapse”, according to the notice.\nOthers were accused of exaggerating or misinterpreting housing policies, shaping false market expectations or distorting information about Shanghai’s housing market, it added.\nThe clampdown comes as concerns continue to swirl over China’s real estate market, with investment in the sector falling, sales remaining sluggish, and analysts warning of a possible wave of foreclosures that could put further downward pressure on home prices.\nMeanwhile, two of the country’s top private real estate data providers – China Real Estate Information Corp and China Index Academy – have added to the unease by not publishing their usual monthly reports on the top 100 developers’ sales for November.\nIf expectations management fails, it could trigger broader risks such as widespread mortgage defaults and a surge in foreclosures\nPeng Peng, Guangdong Society of Reform\nThe firms offered no explanation, but Bloomberg reported, citing people familiar with the matter, that the two agencies had been told by China’s housing bureau to stop making such figures publicly available for the time being.\nPeng Peng, executive chairman of the Guangdong Society of Reform think tank, said the government’s recent actions showed that expectations management remained crucial for the property market.\n“If expectations management fails, it could trigger broader risks such as widespread mortgage defaults and a surge in foreclosures,” he said.\nIn its post, Shanghai’s cyberspace regulator said it would continue to intensify efforts to clamp down on property market-related misinformation and update the public on the campaign’s progress.\nAccording to Peng, recent transaction volume data indicated that the market was showing some signs of stabilising, although housing prices had yet to break their downward trend. The market also varied a lot by region, with a few projects still seeing strong demand, he added.\nShanghai’s secondary housing market has picked up slightly in recent weeks. The city recorded 22,943 sales of second-hand homes in November, a 24 per cent increase from October and the highest monthly total since May, according to data cited by the domestic media outlet Jiemian News.\nHowever, some Chinese developers remain under intense pressure. Vanke, one of the country’s biggest property companies, had its credit rating downgraded last week after the firm proposed extending repayment for a 2 billion yuan (US$282 million) onshore bond.\nReal estate investment also continues to decline. Investment was down 14.7 per cent year on year in the first 10 months of 2025, a slight acceleration from the 13.9 per cent fall recorded in the first nine months.\nLou Jiwei, a former Chinese finance minister, cautioned last month that the property slump could continue to act as a drag on China’s economic growth for another five years, as the market had still not bottomed out.\nAuthorities have tried to revive demand by gradually easing property purchase restrictions originally put in place to prevent speculative investment. Beijing, Shanghai and Shenzhen all relaxed buying limits between August and September, after Guangzhou became the first major city to fully scrap such curbs earlier this year.\n</p>
<div class="lb-trans"><p>上海已对贬低房地产市场的在线内容展开打击，因为该行业仍然陷入长期低迷，而两家主要数据提供商则暂停发布中国顶级开发商的最新销售数据。\n 中国网络空间管理局上海分局表示，已指示包括小红书和哔哩哔哩在内的平台删除被认为传播误导性或危言耸听信息的内容，这些平台常被称为中国的 Instagram 和 YouTube。\n 这项 “专项行动” 自 11 月中旬开始，已导致 4 万条帖子被删除，并造成 7 万个账户和 1200 个直播间被关闭，该机构在周二通过其官方微信账号宣布。\n 根据通知，一些账户因使用可能引发用户恐慌的短语而被针对，例如 “市场即将崩溃”、“未来销售将不可能” 或 “市场将崩溃”。\n 其他账户则被指控夸大或误解住房政策，制造虚假的市场预期或扭曲关于上海房地产市场的信息。\n 此次打击行动是在对中国房地产市场的担忧持续升温之际进行的，投资下降，销售疲软，分析师警告可能出现一波止赎潮，进一步给房价施加下行压力。\n 与此同时，国内两家顶级私人房地产数据提供商——中国房地产信息公司和中国指数研究院——因未发布 11 月前 100 大开发商销售的常规月度报告而加剧了这种不安。\n 如果预期管理失败，可能会引发更广泛的风险，例如大规模的抵押贷款违约和止赎潮。\n 广东省改革研究会执行主席彭鹏表示，这些公司的行为没有解释，但彭博社援引知情人士的消息报道，这两家机构已被中国住房管理局告知暂时停止公开此类数据。\n 彭鹏表示，政府近期的行动表明，预期管理对房地产市场仍然至关重要。\n“如果预期管理失败，可能会引发更广泛的风险，例如大规模的抵押贷款违约和止赎潮，” 他说。\n 在其帖子中，上海的网络监管机构表示，将继续加大力度打击与房地产市场相关的虚假信息，并向公众更新行动进展。\n 根据彭鹏的说法，近期的交易量数据显示，市场显示出一些稳定的迹象，尽管房价尚未打破下行趋势。他补充道，市场在不同地区差异很大，一些项目仍然有强劲的需求。\n 上海的二手房市场在最近几周略有回暖。根据国内媒体界面新闻引用的数据，11 月该市记录了 22,943 套二手房销售，比 10 月增长了 24%，是自 5 月以来的最高月度总量。\n 然而，一些中国开发商仍面临巨大压力。中国最大的房地产公司之一万科上周因提议延长 20 亿元（2.82 亿美元）境内债券的还款期限而被下调信用评级。\n 房地产投资也持续下降。2025 年前 10 个月，投资同比下降 14.7%，较前九个月的 13.9% 的降幅略有加速。\n 前中国财政部长楼继伟上个月警告称，房地产低迷可能在未来五年继续拖累中国经济增长，因为市场尚未触底。\n 当局试图通过逐步放宽最初为防止投机投资而实施的购房限制来恢复需求。北京、上海和深圳在 8 月至 9 月之间放宽了购房限制，此前广州成为今年首个全面取消此类限制的主要城市。</p>
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上海启动了对房地产市场唱衰行为的打击行动