<p><em>调查发现，78% 的邻居因缺乏意识错过了社区的节日活动，而 70% 的邻居希望在这个季节支持当地企业</em></p>
<p>旧金山 --（商业资讯）-- 随着节日季节的全面展开，邻里社交网络 Nextdoor 的一项新调查揭示了一个令人惊讶的发现：绝大多数美国人表示，他们错过了当地的节日活动，比如自己社区的节日灯光展示，仅仅是因为他们不知道这些活动的存在。</p>
<p>这项在 2025 年 12 月初进行的 Nextdoor 调查发现，78% 的受访者因缺乏意识而错过了社区的节日活动。</p>
<p>“节日的意义在于与家人、朋友和邻居团聚！但我们最近的调查显示，邻居们错过了让这个季节特别的体验——并不是因为他们不感兴趣，而是因为他们根本不知道附近发生了什么，” Nextdoor 的首席传播官 Kelsey Grady 表示。“Nextdoor 的存在就是为了解决这个问题，通过连接邻居与他们在其他地方找不到的超本地信息。”</p>
<p>这些发现突显了邻居们分享他们所知道的当地节日活动的日益需求——从最佳的圣诞灯光展示到社区的树木点灯、冬季市场和社区庆祝活动。</p>
<p><strong>邻居们希望支持当地——并信任彼此的推荐</strong></p>
<p>本月的额外 Nextdoor 民调显示，邻居们渴望在节日季节支持当地企业，66% 的受访者表示，购买当地的礼物、活动和服务对他们来说很重要。</p>
<p>在寻找节日推荐时——从最佳的灯光展示到季节性活动——邻居们最信任彼此。邻居和当地社区成员是获取节日建议的最可信来源（36%），其次是朋友和家人（30%）、在线评论（12%）、社交媒体（11%）和当地新闻（10%）。</p>
<p>这些发现进一步证明了我们在 Nextdoor 每天所看到的：邻居们希望与当地社区建立联系并支持彼此，他们信任彼此提供最重要的推荐。没有比实际生活在该地区的人更好的超本地节日信息来源。</p>
<p><strong>将邻居转变为节日向导</strong></p>
<p>Nextdoor 鼓励其超过 1 亿名经过验证的邻居通过在 Nextdoor 上使用标签 <strong>#holidays</strong> 分享他们最喜欢的季节性发现，成为当地节日向导。无论是城镇最佳的灯光展示、适合家庭的活动、提供独特礼物的当地企业，还是值得庆祝的社区传统，邻居们都处于独特的位置，可以帮助彼此充分利用这个季节。</p>
<p>Nextdoor 成员被鼓励发布关于：</p>
<ul>
<li><strong>当地灯光展示：</strong> 分享您所在地区最佳节日装饰的地址和照片</li>
<li><strong>社区活动：</strong> 发布树木点灯、节日市场、唱颂活动和社区聚会的信息</li>
<li><strong>家庭活动：</strong> 推荐附近适合儿童和宠物的季节性出游</li>
<li><strong>当地商业发现：</strong> 突出提供节日特惠的邻里商店、餐馆和服务</li>
<li><strong>传统和建议：</strong> 分享您所在社区的节日特色</li>
</ul>
<p><strong>调查方法</strong></p>
<p>Nextdoor 的节日调查于 2025 年 12 月 2 日至 3 日在美国 36 个州进行。每个问题的回答来自 12 个地理分散的州：4,527 名邻居回答了发现差距的问题，6,140 名回答了当地商业的问题，6,792 名回答了可信来源的问题。然后对回答进行了平均。</p>
<p><strong>关于 Nextdoor</strong></p>
<p>Nextdoor 是一个为超过 1 亿名经过验证的邻居提供的基本邻里网络，提供可信的当地新闻、实时安全警报、邻居推荐、出售和免费列表以及活动。Nextdoor 将邻居与他们社区中最重要的对话和当地瑰宝连接起来。企业、出版商和公共机构利用 Nextdoor 与邻居进行大规模互动。如果它发生在您的社区，它就在 Nextdoor 上。</p>
<p><img src="https://imageproxy.pbkrs.com/https://cts.businesswire.com/ct/CT/query-ZGlzdHJvPW54JmlkPWJ3bmV3cyZsYW5nPWVuJnNpZD1hY3FyOCZzdHk9MjAyNTEyMTEzNzY0NTdyMQ?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cts.businesswire.com/ct/CT/query-ZGlzdHJvPW54JmlkPWJ3bmV3cyZsYW5nPWVuJnNpZD1hY3FyOCZzdHk9MjAyNTEyMTEzNzY0NTdyMQ"/></p>
<p>查看商业资讯上的源版本：https://www.businesswire.com/news/home/20251211376457/en/</p>
<p>媒体关系：</p>
<p>Kelsey Grady</p>
<p><strong>press@nextdoor.com</strong></p>
<p>投资者关系：</p>
<p>John T Williams</p>
<p><strong>IR@nextdoor.com</strong></p>
<p>来源：Nextdoor Holdings, Inc.</p>

NXDR

KIND

<p>Nextdoor 的调查显示，78% 的邻居因缺乏意识而错过当地的节日活动，70% 的人希望支持当地企业。邻居们在节日推荐方面最信任彼此，66% 的人优先选择本地购物。Nextdoor 鼓励其 1 亿用户使用#holidays 分享节日建议和活动，旨在增强社区联系并支持当地经济</p>

<p><em>Survey finds 78% of neighbors have missed neighborhood holiday happenings due to lack of awareness, while 7 in 10 neighbors want to support local businesses this season</em></p>
<div class="lb-trans"><p><em>调查发现，78% 的邻居因缺乏意识错过了社区的节日活动，而 70% 的邻居希望在这个季节支持当地企业</em></p>
</div><p>SAN FRANCISCO--(BUSINESS WIRE)--As the holiday season kicks into high gear, a new survey from Nextdoor, the essential neighborhood network, reveals a surprising discovery gap: the vast majority of Americans say they've missed out on local holiday activities, like holiday light displays in their own neighborhoods simply because they didn't know about them.</p>
<div class="lb-trans"><p>旧金山 --（商业资讯）-- 随着节日季节的全面展开，邻里社交网络 Nextdoor 的一项新调查揭示了一个令人惊讶的发现：绝大多数美国人表示，他们错过了当地的节日活动，比如自己社区的节日灯光展示，仅仅是因为他们不知道这些活动的存在。</p>
</div><p>The Nextdoor survey, conducted across the US in early December 2025, found that 78% of respondents have missed neighborhood holiday happenings due to lack of awareness.</p>
<div class="lb-trans"><p>这项在 2025 年 12 月初进行的 Nextdoor 调查发现，78% 的受访者因缺乏意识而错过了社区的节日活动。</p>
</div><p>&#34;The holidays are all about being together with family, friends and neighbors! But our recent survey shows that neighbors are missing out on the very experiences that make this season special—not because they're not interested, but because they simply don't know what's happening nearby,&#34; said Kelsey Grady, Nextdoor’s Chief Communications Officer. &#34;Nextdoor exists to solve this problem by connecting neighbors with hyperlocal information they can't find anywhere else.&#34;</p>
<div class="lb-trans"><p>“节日的意义在于与家人、朋友和邻居团聚！但我们最近的调查显示，邻居们错过了让这个季节特别的体验——并不是因为他们不感兴趣，而是因为他们根本不知道附近发生了什么，” Nextdoor 的首席传播官 Kelsey Grady 表示。“Nextdoor 的存在就是为了解决这个问题，通过连接邻居与他们在其他地方找不到的超本地信息。”</p>
</div><p>The findings underscore a growing need for neighbors to share what they know about local holiday happenings—from the best streets to see Christmas lights to neighborhood tree lightings, winter markets, and community celebrations.</p>
<div class="lb-trans"><p>这些发现突显了邻居们分享他们所知道的当地节日活动的日益需求——从最佳的圣诞灯光展示到社区的树木点灯、冬季市场和社区庆祝活动。</p>
</div><p><strong>Neighbors Want to Support Local—And Trust Each Other for Recommendations</strong></p>
<div class="lb-trans"><p><strong>邻居们希望支持当地——并信任彼此的推荐</strong></p>
</div><p>Additional Nextdoor polling this month revealed that neighbors are eager to support local businesses during the holiday season, with 66% of respondents saying it's important to them to shop local for gifts, activities, and services.</p>
<div class="lb-trans"><p>本月的额外 Nextdoor 民调显示，邻居们渴望在节日季节支持当地企业，66% 的受访者表示，购买当地的礼物、活动和服务对他们来说很重要。</p>
</div><p>When it comes to finding holiday recommendations—from the best light displays to seasonal events and activities—neighbors trust each other most. Neighbors and local community members were the most trusted source for holiday tips (36%), followed by friends and family (30%), online reviews (12%), social media (11%), and local news (10%).</p>
<div class="lb-trans"><p>在寻找节日推荐时——从最佳的灯光展示到季节性活动——邻居们最信任彼此。邻居和当地社区成员是获取节日建议的最可信来源（36%），其次是朋友和家人（30%）、在线评论（12%）、社交媒体（11%）和当地新闻（10%）。</p>
</div><p>These findings reinforce what we see on Nextdoor every day: neighbors want to connect with and support their local communities, and they trust each other for the recommendations that matter most. There's no better source for hyperlocal holiday intel than the people who actually live in the area.</p>
<div class="lb-trans"><p>这些发现进一步证明了我们在 Nextdoor 每天所看到的：邻居们希望与当地社区建立联系并支持彼此，他们信任彼此提供最重要的推荐。没有比实际生活在该地区的人更好的超本地节日信息来源。</p>
</div><p><strong>Turning Neighbors Into Holiday Guides</strong></p>
<div class="lb-trans"><p><strong>将邻居转变为节日向导</strong></p>
</div><p>Nextdoor is encouraging its more than 100 million verified neighbors to become local holiday guides by sharing their favorite seasonal discoveries using the hashtag <strong>#holidays</strong> on Nextdoor. Whether it's a town’s best light display, a family-friendly event, a local business offering unique gifts, or a neighborhood tradition worth celebrating, neighbors are uniquely positioned to help each other make the most of the season.</p>
<div class="lb-trans"><p>Nextdoor 鼓励其超过 1 亿名经过验证的邻居通过在 Nextdoor 上使用标签 <strong>#holidays</strong> 分享他们最喜欢的季节性发现，成为当地节日向导。无论是城镇最佳的灯光展示、适合家庭的活动、提供独特礼物的当地企业，还是值得庆祝的社区传统，邻居们都处于独特的位置，可以帮助彼此充分利用这个季节。</p>
</div><p>Nextdoor members are encouraged to post about:</p>
<div class="lb-trans"><p>Nextdoor 成员被鼓励发布关于：</p>
</div><ul>
<li><strong>Local light displays:</strong> Share addresses and photos of the best holiday decorations in your area</li>
<li><strong>Neighborhood events:</strong> Post about tree lightings, holiday markets, caroling events, and community gatherings</li>
<li><strong>Family activities:</strong> Recommend kid-friendly and pet-friendly seasonal outings nearby</li>
<li><strong>Local business finds:</strong> Highlight neighborhood shops, restaurants, and services offering holiday specials</li>
<li><strong>Traditions and tips:</strong> Share what makes the holidays special in your community</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>当地灯光展示：</strong> 分享您所在地区最佳节日装饰的地址和照片</li>
<li><strong>社区活动：</strong> 发布树木点灯、节日市场、唱颂活动和社区聚会的信息</li>
<li><strong>家庭活动：</strong> 推荐附近适合儿童和宠物的季节性出游</li>
<li><strong>当地商业发现：</strong> 突出提供节日特惠的邻里商店、餐馆和服务</li>
<li><strong>传统和建议：</strong> 分享您所在社区的节日特色</li>
</ul>
</div><p><strong>Survey Methodology</strong></p>
<div class="lb-trans"><p><strong>调查方法</strong></p>
</div><p>The Nextdoor holiday surveys were conducted December 2-3, 2025, across 36 U.S. states on Nextdoor. Responses were collected from 12 geographically dispersed states per question: 4,527 neighbors responded to the discovery gap question, 6,140 to the local business question, and 6,792 to the trusted sources question. Responses were then averaged.</p>
<div class="lb-trans"><p>Nextdoor 的节日调查于 2025 年 12 月 2 日至 3 日在美国 36 个州进行。每个问题的回答来自 12 个地理分散的州：4,527 名邻居回答了发现差距的问题，6,140 名回答了当地商业的问题，6,792 名回答了可信来源的问题。然后对回答进行了平均。</p>
</div><p><strong>About Nextdoor</strong></p>
<div class="lb-trans"><p><strong>关于 Nextdoor</strong></p>
</div><p>Nextdoor is the essential neighborhood network for over 100 million verified neighbors, offering trusted local news, real-time safety alerts, neighbor recommendations, for sale and free listings, and events. Nextdoor connects neighbors to the conversations and local gems that matter most in their communities. Businesses, publishers, and public agencies use Nextdoor to engage with neighbors at scale. If it's happening in your neighborhood, it's on Nextdoor.</p>
<div class="lb-trans"><p>Nextdoor 是一个为超过 1 亿名经过验证的邻居提供的基本邻里网络，提供可信的当地新闻、实时安全警报、邻居推荐、出售和免费列表以及活动。Nextdoor 将邻居与他们社区中最重要的对话和当地瑰宝连接起来。企业、出版商和公共机构利用 Nextdoor 与邻居进行大规模互动。如果它发生在您的社区，它就在 Nextdoor 上。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://cts.businesswire.com/ct/CT/query-ZGlzdHJvPW54JmlkPWJ3bmV3cyZsYW5nPWVuJnNpZD1hY3FyOCZzdHk9MjAyNTEyMTEzNzY0NTdyMQ" alt="" original-src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20251211376457r1&amp;sid=acqr8&amp;distro=nx&amp;lang=en"/></p>
<p>View source version on businesswire.com: https://www.businesswire.com/news/home/20251211376457/en/</p>
<div class="lb-trans"><p>查看商业资讯上的源版本：https://www.businesswire.com/news/home/20251211376457/en/</p>
</div><p>Media Relations:</p>
<div class="lb-trans"><p>媒体关系：</p>
</div><p>Kelsey Grady</p>
<div class="lb-trans"><p>Kelsey Grady</p>
</div><p><strong>press@nextdoor.com</strong></p>
<div class="lb-trans"><p><strong>press@nextdoor.com</strong></p>
</div><p>Investor Relations:</p>
<div class="lb-trans"><p>投资者关系：</p>
</div><p>John T Williams</p>
<div class="lb-trans"><p>John T Williams</p>
</div><p><strong>IR@nextdoor.com</strong></p>
<div class="lb-trans"><p><strong>IR@nextdoor.com</strong></p>
</div><p>Source: Nextdoor Holdings, Inc.</p>
<div class="lb-trans"><p>来源：Nextdoor Holdings, Inc.</p>
</div>

新的 Nextdoor 调查揭示了关于推荐、本地商业支持和活动的关键假期社区数据 | NXDR 股票新闻